ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2020
Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram.
Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers, 1 of them a synthesis that pooled it.
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Who cites it
16 citing papers in PubMed, 1 synthesis or guideline pooled it.
- A systematic review for the impacts of global approaches to regulating electronic nicotine products.Journal of global health · 2023Pooled it
- US adolescents' response to nicotine warning labels in influencer e-cigarette marketing social media posts: a survey-based randomised between-subject experiment.Tobacco control · 2025Trial
- Content Analysis of Tobacco Brands' "Tagged" Section on Instagram.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Tobacco, nicotine and counter-marketing promotions using Instagram's branded content tool.Tobacco control · 2025Article
- Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.Journal of medical Internet research · 2024Article
- Characteristics of Adolescents' and Young Adults' Exposure to and Engagement with Nicotine and Tobacco Product Content on Social Media.Journal of health communication · 2024Article
- Exploring the Influence of E-cigarette Ad Features on Perceived Product Appeal and Use Interest Among Young Adults of Varying Tobacco-Use Behaviors.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults.Tobacco control · 2023Article
- Why and how should children be protected from the deluge of vaping related media and marketing overexposure?Breathe (Sheffield, England) · 2023Review
- E-cigarette brands and social media influencers on Instagram: a social network analysis.Tobacco control · 2023Article
- E-Cigarette Marketing on Social Media: A Scoping Review.Current addiction reports · 2023Article
- U.S. digital tobacco marketing and youth: A narrative review.Preventive medicine reports · 2023Review
- Longitudinal associations between U.S. youth exposure to E-cigarette marketing and E-cigarette use harm perception and behavior change.Preventive medicine · 2022Article
- Presence of Nicotine Warning Statement on US Electronic Nicotine Delivery Systems (ENDS) Advertisements 6 Months Before and After the August 10, 2018 Effective Date.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Examining influencer compliance with advertising regulations in branded vaping content on Instagram.Frontiers in public health · 2022Article
- Health Claims, Marketing Appeals, and Warnings on Popular Brands of Waterpipe Tobacco Packaging Sold in the United States.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
introductionEffective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. AIMS AND
methodsThis study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020.
resultsIn the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow.
conclusionsMany e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. IMPLICATIONS: Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.
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Registered trials
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