ArticleJournal of the Academy of Marketing Science2020
The future of social media in marketing.
Article in Journal of the Academy of Marketing Science, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 79 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
79 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Understanding Social Media Literacy: A Systematic Review of the Concept and Its Competences.International journal of environmental research and public health · 2022Pooled it
- Vaccine hesitancy and behavior change theory-based social media interventions: a systematic review.Translational behavioral medicine · 2022Pooled it
- The use of Image and Performance-Enhancing Drugs (IPED) in behavioural addictions.Journal of behavioral addictions · 2026Review
- Meme-Based Packaging as Digital Cultural Translation: How Online Cultural Symbols Shape Purchase and Sharing Intentions.Behavioral sciences (Basel, Switzerland) · 2026Article
- The Impact of Social Media Marketing Activities on Consumer Inspiration, Food Pleasure, and Behavioral Intentions: Evidence from Dubai Chocolate.Foods (Basel, Switzerland) · 2026Article
- The impact of active live-stream participation on wellbeing: the mediating roles of social presence and connectedness and the moderating role of fear of missing out.Frontiers in psychology · 2026Article
- From click to green choice: the influence of social media content type on green consumption intention.Frontiers in psychology · 2026Article
- Neurocognitive function among individuals with problematic social media use.Frontiers in psychiatry · 2026Article
- AI-enhanced social media affordances and intercultural communication competence: engagement, identity integration, and English proficiency.Frontiers in psychology · 2026Article
- Social media toolkit for recruiting clinical research participants: A new resource from the Recruitment Innovation Center.Journal of clinical and translational science · 2026Article
- Public attitudes and practices toward using AI chatbots for healthcare assistance: a multinational cross-sectional study.BMC health services research · 2025Article
- Article
- Psychometric Properties of the Identity Bubble Reinforcement Scale (IBRS) in a Sample of Chilean Adolescent Students.Children (Basel, Switzerland) · 2025Article
- Article
- Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country.BMC public health · 2025Article
- Article
- Research on the purchase intention of museum digital cultural and creative products based on value adoption model.Scientific reports · 2025Article
- Social Media Depiction of Cleft Lip and Cleft Palate: Instagram Versus YouTube Shorts Analysis: Instagram Post Versus Instagram Reel Analysis.Craniomaxillofacial trauma & reconstruction · 2025Article
- Health promotion campaigns using social media: association rules mining and co-occurrence network analysis of Twitter hashtags.BMC public health · 2025Article
- Social big data management through collaborative mobile, regional, and cloud computing.PeerJ. Computer science · 2025Article
19 more citing papers are in PubMed but not listed here.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.