ArticleInternational journal of environmental research and public health2020
The Impacts of Young Consumers' Health Values on Functional Beverages Purchase Intentions.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed, 46 citations in OpenAlex.
- Explaining Willingness to Pay for Andean Grains Through Health Consciousness.Foods (Basel, Switzerland) · 2026Article
- Linking Sustainable Smart Food Packaging to Healthy Eating Behaviors: A TPB-Perceived Value Framework with IPMA Analysis.Foods (Basel, Switzerland) · 2026Article
- Functional Foods in Health Promotion and Disease Prevention: Innovations, Evidence and Challenges.Foods (Basel, Switzerland) · 2026Review
- Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market.Foods (Basel, Switzerland) · 2025Article
- A study of the purchase intention of alternative foods.Scientific reports · 2025Article
- Psychological determinants of participation in the sharing economy: a cross-cultural study of the U.S. and China.Frontiers in psychology · 2025Article
- The Effect of Motivators and Barriers on Attitudes and Willingness to Consume Dairy Functional Foods in Hungary.Foods (Basel, Switzerland) · 2024Article
- Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant-based eggs.Food science & nutrition · 2024Article
- Agro-Food Waste as an Ingredient in Functional Beverage Processing: Sources, Functionality, Market and Regulation.Foods (Basel, Switzerland) · 2023Review
- Consumer Acceptance toward Functional Foods: A Scoping Review.International journal of environmental research and public health · 2022Article
- Towards Sustainable Diets: Understanding the Cognitive Mechanism of Consumer Acceptance of Biofortified Foods and the Role of Nutrition Information.International journal of environmental research and public health · 2021Article
- Food Away From Home and Self-Perceived Gastrointestinal Health.Frontiers in nutrition · 2021Article
- University Students' Purchase Intention and Willingness to Pay for Carbon-Labeled Food Products: A Purchase Decision-Making Experiment.International journal of environmental research and public health · 2020Article
- Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response.International journal of environmental research and public health · 2020Article
Corrections and comments
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Authors and funding
3 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Internationally, there is increasing recognition of the importance of proper diet values and habits, a balanced intake of healthy food products, and rates of obesity control encompassing information on fat content and calories. In this context, some beverage manufacturers have shifted to marketing their products as having fewer calories and more functional benefits. This study aims to develop an extended value-attitude-behavior (VAB) research model that includes three constructs, namely, cue to action, self-efficacy, and health orientation, to explore the impacts of university students' health values on their purchase intentions concerning functional beverages. The results indicated that university students' interest in functional beverages was significantly affected by their health values. Besides, both interests in functional beverages and health orientation were significant predictors of purchase intention, while cue to action and self-efficacy were not. Based on these results, enhancing consumers' education about food security is suggested. Furthermore, the findings provide crucial insights for marketing channels, suggesting the beverage industry can target consumers' health values concerning health beverages as the key to purchase intention and attract business by developing practical marketing strategies.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.