ArticleInternational journal of environmental research and public health2020
Assessing Influence Mechanism of Green Utilization of Agricultural Wastes in Five Provinces of China through Farmers' Motivation-Cognition-Behavior.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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8 citing papers in PubMed.
- Esports in-game consumption across generations: Integrating motivated reasoning theory and the theory of planned behavior.PloS one · 2026Article
- The role of cooperative membership in promoting agricultural green production technologies among rice farmers in rural China.Scientific reports · 2025Article
- Assessing the impact of urban planning policies on renewable energy: A case a China using the DID estimation model.Heliyon · 2024Article
- Examining the interconnectedness of green finance: an analysis of dynamic spillover effects among green bonds, renewable energy, and carbon markets.Environmental science and pollution research international · 2023Article
- How Covid-19 impacts the financing in SMEs: Evidence from private firms.Economic analysis and policy · 2023Article
- Gap between Willingness and Behaviors: Understanding the Consistency of Farmers' Green Production in Hainan, China.International journal of environmental research and public health · 2022Article
- Exploring the Influencing Paths of Villagers' Participation in the Creation of Micro-Landscapes: An Integrative Model of Theory of Planned Behavior and Norm Activation Theory.Frontiers in psychology · 2022Article
- Influence of Government Information on Farmers' Participation in Rural Residential Environment Governance: Mediating Effect Analysis Based on Moderation.International journal of environmental research and public health · 2021Article
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6 authors.
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Abstract
Using the theory of motivation, and the theory of planned behavior, this study establishes the "motivation-cognition-behavior" model of green utilization of agricultural waste from the perspective of farmers. In the motivational dimension, eight motivational factors were determined in three sub-dimensions of extrinsic motivation. In the cognitive dimension, three sub-dimensions of subjective norms, behavioral attitude, and perceived behavioral control are also determined. In the behavioral dimension, two sub-dimensions of utilization intention and utilization behavior are specified. Methodologically, a questionnaire on the green utilization of agricultural waste of 704 peasant households in five provinces of Jiangsu, Anhui, Shaanxi, Gansu, and Sichuan was administered. With the help of the structural equation model, the influence path and the internal mechanism was then analyzed. It is shown that: (1) in relation to the "motivational dimension → cognitive dimension," extrinsic motivation significantly promotes the cultivation of farmers' subjective norms, in which positive broken windows theory has a positive effect. In contrast, negative broken windows theory has a negative one. In intrinsic motivation, the behavior attitude of farmers is negative. In the response analysis, farmers can realize that their ability, self-efficacy, response efficacy, and response cost all have a positive impact on farmers' perceived behavioral control. (2) In relation of the "cognitive dimension → behavioral dimension," behavioral attitude slightly hinders utilization intention, while subjective norms and perceived behavioral control all contribute to a stronger utilization intention; the utilization intention maintains a positive correlation with the utilization behavior.
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