ArticleJournal of gambling studies2020
Embedded Gambling Promotion in Football: An Explorative Study of Cue-Exposure and Urge to Gamble.
Article in Journal of gambling studies, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
10 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- What is the impact of sports-related gambling advertising on gambling behaviour? A systematic review.Addiction (Abingdon, England) · 2025Pooled it
- Clinical Correlates of Sports Betting: A Systematic Review.Journal of gambling studies · 2023Pooled it
- The effect of television advertising on gambling behaviour: a quasi-experimental study during the 2022 Qatar FIFA World Cup.Addictive behaviors reports · 2026Article
- Impact of Spanish gambling regulations on online gambling behavior and marketing strategies.Harm reduction journal · 2025Article
- The impact of improper promotion of sports lottery on the harm of purchasing sports lottery: an intermediary in a regulatory chain.Frontiers in psychiatry · 2025Article
- How did the 'whistle-to-whistle' ban affect gambling advertising on TV? A live football matching study.Addiction research & theory · 2025Article
- What is known about population level programs designed to address gambling-related harm: rapid review of the evidence.Harm reduction journal · 2024Review
- Against the odds: exploring individuals' pushback mechanisms against commercialized football gambling.Frontiers in public health · 2024Article
- Gambling, cryptocurrency, and financial trading app marketing in English Premier League football: A frequency analysis of in-game logos.Journal of behavioral addictions · 2023Article
- Emergent gambling advertising; a rapid review of marketing content, delivery and structural features.BMC public health · 2021Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Limited research has evaluated the psychological effect of sports-betting advertising (such as embedded promotion) upon consumers considered 'higher-risk'. Students are often considered a higher-risk group given the numerous gambling-related risk factors associated with their lifestyle. Furthermore, students studying sports-related subjects may possess a bespoke vulnerability to sports-betting risk, due to contextual factors such as (mis)perceptions regarding advantages of sports-related knowledge. The pilot study investigated whether exposure to embedded gambling promotions during televised football, elicits urges to gamble amongst students, and whether the severity of reported gambling varies between those who study sports-related and non-sports subjects. An experimental methodology was employed. Sixty students from the University of South Wales were shown one of three videos: (a) televised football match highlights containing a high density of embedded promotion; (b) amateur football match highlights containing no gambling-related cues or embedded promotion; (c) a neutral control video containing footage of a live concert. Urge to gamble and risk of gambling problems were measured following video exposure. Sports-students reported significantly higher risk of gambling problem scores than non-sports students. Correspondingly, sport-students who were exposed to embedded gambling promotion reported significantly higher urges to gamble compared to all other conditions. This effect was also observed amongst sports-students who were exposed to an amateur match containing no gambling-related material. These findings provide evidence for the cue-induced urge effect of sports-embedded gambling promotion, amongst vulnerable audiences. Public health interventions and harm reduction strategies should look to counteract these pervasive forms of gambling advertising.
Indexed as
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.