Evidence map›Paper›PMID 32318750›Full record

ArticleExperimental brain research2020

The cognitive and neural mechanisms underlying norm-enforcement behaviors under social observation.

Hui Ouyang, Fenfen Sun, Liping Che, Weidong Zhang, Xuemei Cheng, Li Zheng

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Article in Experimental brain research, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

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2citing papers in PubMed
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2 citing papers in PubMed.

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5 · Who and what money

Authors and funding

6 authors.

Hui OuyangSchool of Psychology and Cognitive Science, East China Normal University, Shanghai, China.
Fenfen SunSchool of Psychology and Cognitive Science, East China Normal University, Shanghai, China.
Liping CheBusiness School, University of Shanghai for Science and Technology, Shanghai, China.
Weidong ZhangSchool of Psychology and Cognitive Science, East China Normal University, Shanghai, China.
Xuemei ChengDepartment of Mechanical and Electrical Engineering, Beijing Polytechnic College, Beijing, China.
Li ZhengSchool of Psychology and Cognitive Science, East China Normal University, Shanghai, China. lzheng@psy.ecnu.edu.cn.

Funding

Fundamental Research Funds for the Central Universities 2018ECNU-HWFW008
6 · The paper itself

Abstract

Abundant evidence has revealed that social observation could enhance people's norm-enforcement behaviors to norm violators. However, whether such enhancement is strategically reputation-based without changes on awareness of social norms or it is accompanied with strengthened perception of norm violations remains unclear. We aimed to test these two hypotheses using a modified Ultimatum Game (UG). Participants played the UG as responders in the fMRI scanner after being instructed the rules of the game and how the observers monitored their performances during the task. Behavioral results showed that unfair offers were perceived more unfair (decreased fairness ratings) and rejected more often under the condition with social observation than that without observation (the control condition). The changes in fairness ratings predicted the increase of rejection rates between two conditions, which provided more evidence for the latter hypothesis. Neural results demonstrated that right insula and anterior cingulate cortex associated with processing norm violations and/or negative emotions were more activated in response to unfair treatments under social observation relative to the control condition. Furthermore, bilateral anterior insula, anterior cingulate cortex, and right amygdala (an emotional processing structure) showed increased activations with the reduction of fairness ratings under social observation. Besides, compared to the control condition, rejecting unfair trials under social observation induced more left anterior insula activation. These findings indicated that the increase of norm-enforcement behaviors in the UG under social observation was more than a behavioral strategy for social desirability, but a result of enhanced sensitivity to fairness norm violations and unfairness-related negative feelings.

Indexed as

Brain MappingMoralsSocial BehaviorSocial NormsAdultAmygdalaFemaleGames, ExperimentalGyrus CinguliHumansMagnetic Resonance ImagingMalePsychological DistanceSocial DesirabilityYoung AdultAnterior cingulate cortexfMRIInsulaSocial observationUltimatum gameUnfairness

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.