Evidence map›Paper›PMID 32300029›Full record

ArticleTobacco control2021

Do JUUL and e-cigarette flavours change risk perceptions of adolescents? Evidence from a national survey.

Kiersten Strombotne, John Buckell, Jody L Sindelar

Open access · greenAbstract read
In one paragraph

Article in Tobacco control, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 24 papers.

0numbers the graph read from it
0cells of the map it votes in
24citing papers in PubMed
2.4field-weighted citation impact, top 11% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

24 citing papers in PubMed, 36 citations in OpenAlex.

  1. Article
  2. Article
  3. Article
  4. Restricting E-Cigarette Flavour Names to Reduce Youth Appeal: An Analysis of New Zealand's 2024 Regulations.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026
    Article
  5. Identifying Salient Beliefs Underlying Young Adults' Flavored E-Cigarette Use to Inform Campaign Development: Results from an Elicitation Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  6. Article
  7. Article
  8. Article
  9. Impact of flavorants on nicotine vapor self-administration in adolescent mice: Cherry on top?The Journal of pharmacology and experimental therapeutics · 2025
    Article
  10. Article
  11. Article
  12. Article
  13. Do Flavor Descriptions Influence Subjective Ratings of Flavored and Unflavored E-liquids Among Nonsmoking and Non-vaping UK Adolescents?Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Observational
  14. Article
  15. Article
  16. Review
  17. Article
  18. E-Cigarette Toxicology.Annual review of pharmacology and toxicology · 2022
    Review
  19. Article
  20. Determination of Benzoic Acid and Benzyl Alcohol in E-Liquids (JUULContributions to tobacco and nicotine research · 2021
    Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors at 2 institutions in 2 countries.

Kiersten StrombotneHealth Law, Policy & Management, Boston University School of Public Health, Boston, Massachusetts, USA kiersten@bu.edu.ORCID 0000-0002-7457-7211
John BuckellHealth Economics Research Centre, University of Oxford Nuffield Department of Population Health, Oxford, Oxfordshire, UK.
Jody L SindelarHealth Policy and Management, Yale School of Public Health, New Haven, Connecticut, USA.
Boston University · USUniversity of Oxford · GB

Funding

Yale Center for the Study of Tobacco Product Use and Addiction (YCSTP) Project 2: Addictive Threshold of Nicotine and the Impact of SweetenersU54DA036151 · NIDA · YALE UNIVERSITY · PI SUCHITRA KRISHNAN-SARIN · 2018 to 2026
$41.6M
Yale Tobacco Center of Regulatory ScienceP50DA036151 · NIDA · YALE UNIVERSITY · PI KRISHNAN-SARIN, SUCHITRA, O'MALLEY, STEPHANIE S · 2013 to 2017
$20.6M
NIDA NIH HHS P50 DA036151NIDA NIH HHS U54 DA036151
6 · The paper itself

Abstract

introductionUse of JUULs and e-cigarettes is growing rapidly, particularly among adolescents. Research suggests that flavours may increase the appeal of these products, but little is known about how flavours influence perception. We examined whether youth perceptions about the health risks of JUULs and e-cigarettes vary with flavours.

methodsWe conducted a national survey in 2018 of 1610 high-school students aged 14-18 who had ever heard of either JUULs or e-cigarettes. Respondents were asked to rate the lung cancer risk, the harm of second-hand vapour, potential for addiction and healthiness of differently flavoured JUUL and e-cigarette products. We investigated the relationship among flavour, risk perception and socio-demographic information.

resultsWe found that risk perceptions for both JUULs and e-cigarettes differ significantly by flavour type. Youths perceive fruit flavours to be less likely to lead to lung cancer (-0.909 (0.065)), have harmful second-hand vapour (-0.933 (0.060)) and be more addictive (1.104 (0.094)) relative to tobacco flavours. Candy, menthol/mint and alcohol flavours show similar patterns of risk association, although the magnitude is slightly smaller than for fruit flavours.

conclusionsYouths believe that flavours are related to the health risks of both JUULs and e-cigarettes despite the fact that these differences in risk by flavour have not been scientifically or systematically established. A policy concern is that misperceptions based on flavour may result in increased vaping by youths. The findings from this study support the assertion that banning fruit, menthol or mint and sweet flavours could reduce the appeal of JUULs and e-cigarettes to youth, with concomitant health protections.

Indexed as

Electronic Nicotine Delivery SystemsTobacco ProductsVapingAdolescentFlavoring AgentsHumansPerceptionFlavoring Agentselectronic nicotine delivery devicespreventionpublic policy

Identifiers

PMID32300029
PMCPMC7572758
OpenAlexW3017093687

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.