ArticleJMIR public health and surveillance2020
The Role of YouTube and the Entertainment Industry in Saving Lives by Educating and Mobilizing the Public to Adopt Behaviors for Community Mitigation of COVID-19: Successive Sampling Design Study.
Article in JMIR public health and surveillance, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 30 papers, 1 of them a synthesis that pooled it.
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Who cites it
30 citing papers in PubMed, 1 synthesis or guideline pooled it, 121 citations in OpenAlex.
- Quality of web-based information about the coronavirus disease 2019: a rapid systematic review of infodemiology studies published during the first year of the pandemic.BMC public health · 2022Pooled it
- YouTube and Religion during COVID-19: Analyzing Indonesian Islamic Groups' Narratives.Journal of religion and health · 2026Article
- Short-form video platforms as a source of ankylosing spondylitis information: a cross-sectional content analysis.Frontiers in digital health · 2026Article
- Internet Memes as Drivers of Health Narratives and Infodemics: Integrative Review.JMIR infodemiology · 2025Review
- Analysis of Breast Cancer Information on Facebook Using Neural Network-Based Topic Modeling and Metadata Analysis of English and Spanish Content: Comparative Study.Journal of medical Internet research · 2025Article
- Social Media Use and Oral Health-Related Misconceptions in Saudi Arabia: Cross-Sectional Study.JMIR formative research · 2025Article
- Content Quality of YouTube Videos About Metastatic Breast Cancer in Young Women: Systematic Assessment.JMIR cancer · 2023Article
- Article
- YouTube as an information source in paediatric dentistry education: Reliability and quality analysis.PloS one · 2023Article
- Explaining the factors affecting women's life during COVID-19 lockdown: A qualitative study among women in Southern Iran.Health science reports · 2022Article
- Factors affecting worriedness: A study of the COVID-19 pandemic in Japan.International journal of disaster risk reduction : IJDRR · 2022Article
- Article
- Social Media, Public Health, and Community Mitigation of COVID-19: Challenges, Risks, and Benefits.Journal of medical Internet research · 2022Article
- More collaboration, less seriousness: Investigating new strategies for promoting youth engagement in government-generated videos during the COVID-19 pandemic in China.Computers in human behavior · 2022Article
- Information in Spanish on YouTube about Covid-19 vaccines.Human vaccines & immunotherapeutics · 2021Article
- Local governments' use of social media during the COVID-19 pandemic: The case of Portugal.Government information quarterly · 2021Article
- Coverage of Transmission of COVID-19 Information on Successive Samples of YouTube Videos.Journal of community health · 2021Article
- The information-seeking behavior and levels of knowledge, precaution, and fear of college students in Iloilo, Philippines amidst the COVID-19 pandemic.International journal of disaster risk reduction : IJDRR · 2021Article
- The Role and Impact of Social Media in Cardio-oncology During the COVID-19 Pandemic.Current oncology reports · 2021Review
- Health Literacy Regarding Infectious Disease Predicts COVID-19 Preventive Behaviors: A Pathway Analysis.Asia-Pacific journal of public health · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundEffective community mitigation through voluntary behavior change is currently the best way to reduce mortality caused by coronavirus disease (COVID-19). This study builds on our prior study based on the scientific premise that YouTube is one of the most effective ways to communicate and mobilize the public in community mitigation to reduce exposure to severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).
objectiveBecause of the rapidly changing nature of YouTube in the context of the COVID-19 pandemic, we conducted a follow-up study to document how coverage of preventive behaviors for effective community mitigation has changed.
methodsA successive sampling design was used to compare coverage of behaviors to mitigate community transmission of COVID-19 in the 100 most widely viewed YouTube videos in January 2020 and March 2020.
resultsVideos in the January and March samples were viewed >125 million times and >355 million times, respectively. Fewer than half of the videos in either sample covered any of the prevention behaviors recommended by the US Centers for Disease Control and Prevention, but many covered key prevention behaviors and were very widely viewed. There were no videos uploaded by entertainment television in the January sample, but this source comprised the majority of videos and garnered the majority of cumulative views in the March sample.
conclusionsThis study demonstrates the incredible reach of YouTube and the potential value of partnership with the entertainment industry for communicating and mobilizing the public about community mitigation to reduce mortality from the COVID-19 viral pandemic.
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