ArticleEnvironmental science and pollution research international2020
The influence of consumers' intention factors on willingness to pay for renewable energy: a structural equation modeling approach.
Article in Environmental science and pollution research international, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed.
- Factors influencing Somalia household's willingness to pay renewable energy: employing structural equation modeling.Scientific reports · 2026Article
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- Sustainable impact of COVID-19 on education projects: aspects of naturalism.Environmental science and pollution research international · 2022Article
- The role of environmental regulation, industrial upgrading, and resource allocation on foreign direct investment: evidence from 276 Chinese cities.Environmental science and pollution research international · 2022Article
- The role of innovation investment and institutional quality on green total factor productivity: evidence from 46 countries along the "Belt and Road".Environmental science and pollution research international · 2022Article
- Assessment of public intention to get vaccination against COVID-19: Evidence from a developing country.Journal of evaluation in clinical practice · 2022Article
- Unleashing the mechanism among salesforce control system, salesforce ambidexterity, and emotional exhaustion to enhance the competitive advantage of organizations.Frontiers in psychology · 2022Article
- Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution.Frontiers in psychology · 2022Article
- Adolescents' Algorithmic Resistance to Short Video APP's Recommendation: The Dual Mediating Role of Resistance Willingness and Resistance Intention.Frontiers in psychology · 2022Article
- Assessing Public Willingness to Wear Face Masks during the COVID-19 Pandemic: Fresh Insights from the Theory of Planned Behavior.International journal of environmental research and public health · 2021Article
- A comparative study on the effect of alternative and fossil energy consumption on economic growth and foreign direct investment in selected countries using SUR approach.Environmental science and pollution research international · 2021Article
- Consumers' intention-based influence factors of renewable energy adoption in Pakistan: a structural equation modeling approach.Environmental science and pollution research international · 2021Article
- Does globalization and financial sector development affect environmental quality? A panel data investigation for the Middle East and North African countries.Environmental science and pollution research international · 2020Article
- Interventions for the Current COVID-19 Pandemic: Frontline Workers' Intention to Use Personal Protective Equipment.Frontiers in public healthArticle
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Authors and funding
4 authors.
Funding
Abstract
As the adoption of renewable power generation technologies (RPTs) is a complex and multidimensional process influenced by a variety of factors, it provokes traction among researchers to identify these influencing factors. This study aims to investigate the impact of consumers' intention factors on willingness to pay (WTP) for renewable energy (RE) in Pakistan. The current research has contributed through expanding the theoretical framework of the theory of planned behavior by adding two new constructs, i.e., belief about RE cost and environmental concern to better understand consumers' intentions towards adoption or prohibition of RPTs. Findings are based on the primary data gathered from 349 residents in the five major cities of Pakistan including, Karachi, Lahore, Faisalabad, Rawalpindi, and Multan by conducting a comprehensive survey. Structural equation modeling was employed for data analysis purposes. Research results indicate that the influencing factors such as attitude, subjective norms, and perceived behavioral control positively moderate the relationship between consumer's intention and WTP for RE, belief about RE cost has a negative effect, while environmental concern did not find to have a significant effect. Based on research findings, this study offered essential policy recommendations to fulfill the country's energy needs on its way to a future of sustainable development.
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