ArticleCulture, medicine and psychiatry2020
Mukbang and Disordered Eating: A Netnographic Analysis of Online Eating Broadcasts.
Article in Culture, medicine and psychiatry, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 32 papers.
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Who cites it
32 citing papers in PubMed, 86 citations in OpenAlex.
- Mukbang/Cookbang viewing and adolescent oral symptoms: A nationally representative analysis of social patterning in South Korea.SSM - population health · 2026Article
- Associations Between Mukbang Watching and Appetite, Nutrition, and Quality of Life in Pediatric Patients with Cancer: Intensive Longitudinal Study.Journal of medical Internet research · 2026Article
- Article
- Seeing Is Ordering: The Influence of Mukbang Video Types on Consumers' Immediate Ordering Intention.Foods (Basel, Switzerland) · 2026Article
- Mukbang viewership and body image among youngsters: a third-person effect perspective.Frontiers in psychology · 2026Article
- Eating on camera: a creator-centric case study of mukbang engagement in India.Frontiers in psychology · 2026Article
- Mukbang Viewing and Eating Behaviors Among Saudi Adults: Insights from a Cross-Sectional Study.Nutrients · 2025Article
- The effect of mukbang watching on eating attitudes mediated uncontrolled eating, cognitive restriction, and emotional eating.Eating and weight disorders : EWD · 2025Article
- Cross-Cultural Validation of the Binge Eating Disorder Screener-7 (BEDS-7) Across 42 Countries.The International journal of eating disorders · 2025Article
- Use of Mukbang in Health Promotion: Scoping Review.Journal of medical Internet research · 2025Article
- A Review of Food-Related Social Media and Its Relationship to Body Image and Disordered Eating.Nutrients · 2025Review
- Changing Conversations: The Rise of Gender and Sexuality Discourse on Reddit.Archives of sexual behavior · 2025Article
- Personal, community, and societal factors associated with mukbang viewing among adolescents: findings from the Korea Youth Risk Behavior Survey.Epidemiology and health · 2025Article
- Food-related media use and eating behavior in different food-related lifestyle groups of Korean adolescents in metropolitan areas.Nutrition research and practice · 2024Article
- Mukbang and Cookbang watching and dietary behavior in Korean adolescents.Nutrition research and practice · 2024Article
- Association between watching eating broadcasts like mukbang and cookbang and generalized anxiety disorder among Korean adolescents.BMC psychiatry · 2024Article
- Translation, transcultural adaptation, and convergent validity of the Arabic version of the Mukbang addiction scale.Journal of eating disorders · 2024Article
- Association between watching eating broadcast "Mukbang and Cookbang" and body mass index status in South Korean adolescents stratified by gender.Nutrition journal · 2024Article
- Does Watching Mukbang and Cookbang Broadcasts Affect Subjective Body Image, Perceived Stress, and Physical Activity Levels among Korean Adolescents?Iranian journal of public health · 2024Article
- Why am I obsessed with viewing mukbang ASMR? The roles of mediated voyeurism and intertemporal choice.PloS one · 2024Article
Corrections and comments
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Authors and funding
2 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Mukbang is a recent Internet phenomenon in which video recordings of hosts eating large amounts of food are streamed on an online video platform. It originated in South Korea around 2014 and has since become a global trend. The aim of this study was to explore how viewers of mukbang videos relate their audience experiences to symptoms of disordered eating. A qualitative analysis of YouTube comments and Reddit posts on the topic of mukbang and disordered eating was performed, employing a netnographic approach. Two overarching themes were identified: a viewer perspective, by which users discuss mukbang without describing any personal involvement, and a participant perspective, by which users describe their own experiences of affects and behaviors in response to watching mukbang. Several topical categories emerged, describing how watching mukbang can both limit and increase eating, reduce loneliness and guilt, and become self-destructive. For some, mukbang appears to be a constructive tool in increasing food intake, preventing binge eating, or reducing loneliness; for others, it is clearly a destructive force that may motivate restrictive eating or trigger a relapse into loss-of-control eating. Notably, watching mukbang is not necessarily experienced as either helpful or destructive, but instead as simultaneously useful and hurtful.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.