Evidence map›Paper›PMID 32264848›Full record

ArticleBMC public health2020

Impact of alcohol marketing on drinkers with Alcohol use disorders seeking treatment: a mixed-method study protocol.

Morgane Guillou-Landreat, Antoine Dany, Jean Yves Le Reste, Delphine Le Goff, Amine Benyamina, Marie Grall-Bronnec, Karine Gallopel-Morvan

Registry-linked trialOpen access · goldAbstract readClinical Trial Protocol
PubMed Full text at PMC Publisher
In one paragraph

Article in BMC public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT03876132 (Multifactorial Analysis of the Influence of Alcohol Marketing Stimuli Among Young Adults on the Perception of the Risks of Alcohol and According to the Types of Uses and Individual Vulnerabilities), which is not on this map. Cited by 3 papers.

0numbers the graph read from it
0cells of the map it votes in
3citing papers in PubMed
0.7field-weighted citation impact, top 19% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT03876132 terminatednot on this map

Multifactorial Analysis of the Influence of Alcohol Marketing Stimuli Among Young Adults on the Perception of the Risks of Alcohol and According to the Types of Uses and Individual Vulnerabilities

TypeobservationalSponsorUniversity Hospital, BrestRan2019 to 2020Enrolled23ConditionsAlcohol Abuse
3 · Its place in the literature

Who cites it

3 citing papers in PubMed, 12 citations in OpenAlex.

  1. Alcohol Recognition and Desire to Drink of Extended Alcohol Brand Logos.International journal of environmental research and public health · 2022
    Article
  2. Article
  3. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors at 5 institutions in 3 countries.

Morgane Guillou-LandreatAddictive disorders Unit, CHU Brest, Brest, France. morgane.guillou@chu-brest.fr.
Antoine DanyEA 7479 SPURBO, University of Brest, Brest, France.
Jean Yves Le ResteEA 7479 SPURBO, University of Brest, Brest, France.
Delphine Le GoffEA 7479 SPURBO, University of Brest, Brest, France.
Amine BenyaminaHôpital Paul Brousse, APHP, 94800, Villejuif, France.
Marie Grall-BronnecHUGOPSY network, Brest, France.
Karine Gallopel-MorvanEHESP, School of Public Health, CREM UMR CNRS 6211, Rennes, France.
Université de Bretagne Occidentale · FRCentre National de la Recherche Scientifique · FRHôpital Paul-Brousse · FRRegistre général des cancers de Lille et de sa région · FRUniversité de Tours · FR

Funding

Institut National Du Cancer DEPREV -2018-110
6 · The paper itself

Abstract

backgroundThe marketing of alcohol influences patterns of alcohol consumption. Existing studies have focused, for the most part, on adolescents and the links between exposure to marketing and alcohol initiation. In France, the Evin law, a French exception, was set up in 1991 with the aim of regulating this exposure to marketing, but since 2009 it has been severely compromised. Alcohol consumption causes severe damage, which may be seenfrom 1 standard unit per day and mostly among adults who are regular users of alcohol. In this at-risk population, studies analysing the impact of marketing are sparse. The specific objectives include (i) the evaluation of the perception of alcohol marketing by patients with an AUD (ii) gaining understanding of the links between alcohol marketing and patients with AUD behaviours (iii) the development of alcohol demarketing strategy in patients receiving AUD coaching.

methodsOur main objective isto evaluate the impact of marketing on a population with an AUD. The methodology was in 4 steps: step 1 is a pre-test (N = 100) selecting type of alcohol consumed and type of marketing stimuli identified by patients aged 18 + with an AUD. Step 2 is a qualitative study (N = 20), with in-depth interview, to understand links between alcohol marketing and patients with AUD behaviours. Step 3 is a quantitative study(N = 600) to confirm these links and the impact of alcohol marketing on patients with AUD behaviours. Step 4 is an interventional step, including and testing the impact of demarketing intervention on patients with AUD while using the results of the three first steps (N = 120). DISCUSSION: This study will contribute to a better definition of the impact of alcohol marketing on patients with AUD and will enable identification of the determinants of this impact. These data will inform the development of interventions that take into account demarketingstrategies on patients under AUD management.

trial registrationThe Trial registrationregistration number is NCT03876132, and it was registered on the 15th march 2019.

Indexed as

Information Seeking BehaviorAdolescentAdultAlcohol DrinkingAlcoholismFemaleFranceHumansMaleMarketingMiddle AgedQualitative ResearchResearch DesignRisk FactorsYoung AdultAdvertisingAlcoholAlcohol use disorderCounter-marketingMarketing

Identifiers

PMID32264848
PMCPMC7140499
OpenAlexW3014996273

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.