ArticleInternational journal of environmental research and public health2020
Soft Drinks and Sugar-Sweetened Beverages Advertising in Spain: Correlation between Nutritional Values and Advertising Discursive Strategies.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Who cites it
10 citing papers in PubMed.
- Representational shifts: increasing motivation for bottled water through simulation-enhancing advertisements.BMC public health · 2023Article
- A Little Bird Told Me… Nutri-Score Panoramas from a Flight over Europe, Connecting Science and Society.Nutrients · 2023Article
- Food Advertisement and Dietary Choices in Adolescents: An Overview of Recent Studies.Children (Basel, Switzerland) · 2023Review
- The Impact of the Sweetened Beverages Tax on Their Reformulation in Poland-The Analysis of the Composition of Commercially Available Beverages before and after the Introduction of the Tax (2020 vs. 2021).International journal of environmental research and public health · 2022Article
- The moderating role of physical fitness in the relationship between sugar-sweetened beverage consumption and adiposity in schoolchildren.Scientific reports · 2022Article
- Article
- Food and beverage advertising expenditures in Canada in 2016 and 2019 across media.BMC public health · 2022Article
- Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management.International journal of environmental research and public health · 2021Article
- Breakfast Food Advertisements in Mediterranean Countries: Products' Sugar Content in the Adverts from 2015 to 2019.Children (Basel, Switzerland) · 2020Article
- Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective.International journal of environmental research and public health · 2020Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Spain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutritional values of SSBs and SDs and advertising discursive strategies between 2013 and 2018 for all media. A mixed-methods approach was applied that included a quantitative analysis of advertising spend data, a content analysis and a study of the discursive strategies used in advertisements. In addition, the Nutri-score system was used in order to determine the nutritional quality of the beverages. The results were analyzed applying the Spanish advertising regulatory framework for obesity prevention. The main findings indicate an association between low nutritional value beverage advertisements and a discourse based on hedonistic elements. In order to prevent childhood obesity in Spain, a stricter regulation of advertising is necessary, especially in aspects such as the language used to present products and celebrity endorsements.
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