ArticleNutrients2020
The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging.
Article in Nutrients, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
27 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2025Pooled it
- Examining the effects of brand and licensed characters on parents' perceptions of Children's breakfast cereals.Appetite · 2024Trial
- A Growing Problem: Increases in Child-Appealing Marketing on Infant and Young Children's Foods in Australia (2015 vs 2024).Maternal & child nutrition · 2026Article
- Packaging of Cannabis Edibles, Health Warning Recall, and Perceptions Among Young Adults.JAMA network open · 2025Article
- Cannabis Access by Retailer Type in New York.Pediatrics · 2025Article
- An assessment of compliance with proposed regulations to restrict on-package marketing of packaged foods to improve nutrition in South Africa.BMC nutrition · 2025Article
- Additives in foods marketed to children in Uruguay, an emerging Latin American country.Journal of nutritional science · 2025Article
- Nutrient profiling and degree of food processing of child-targeted packaged foods in Türkiye: An urgent call for policy action.PloS one · 2025Article
- Sustainable Design and Evaluation of Children's Food Packaging from the Perspective of Buyers' Preferences.Foods (Basel, Switzerland) · 2024Article
- Comparison of ten policy options to equitably reduce children's exposure to unhealthy food marketing.Public health nutrition · 2024Article
- Development of food literacy in children and adolescents: implications for the design of strategies to promote healthier and more sustainable diets.Nutrition reviews · 2024Review
- Effects of in-store marketing on food and beverage purchases: a longitudinal study of households with children.Public health nutrition · 2023Article
- Appeal rating and visual attention associated with youth-appealing cannabis packaging: An eye-tracking experiment.Drug and alcohol dependence · 2023Article
- Ultra-processed foods in a rural Ecuadorian community: associations with child anthropometry and bone maturation.The British journal of nutrition · 2023Article
- "Marketing through Claims": A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market.Nutrients · 2023Article
- The conceptualisation and operationalisation of 'marketing' in public health research: a review of reviews focused on food marketing using principles from critical interpretive synthesis.BMC public health · 2023Review
- The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing.Frontiers in nutrition · 2023Article
- A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health.BMC public health · 2022Article
- A rapid review of the evidence for children's TV and online advertisement restrictions to fight obesity.Preventive medicine reports · 2022Article
- Brazil's nutrition labeling regulation: Challenges ahead on the path to guaranteeing consumer's right to adequate information.Frontiers in nutrition · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
Child-targeted food marketing is a significant public health concern, prompting calls for its regulation. Product packaging is a powerful form of food marketing aimed at children, yet no published studies examine the range of literature on the topic or the "power" of its marketing techniques. This study attempts such a task. Providing a systematic scoping review of the literature on child-targeted food packaging, we assesses the nutritional profile of these foods, the types of foods examined, and the creative strategies used to attract children. Fifty-seven full text articles were reviewed. Results identify high level trends in methodological approaches (content analysis, 38%), outcomes measured (exposure, 44%) and with respect to age. Studies examining the nutritional profile of child-targeted packaged foods use various models, classifying from anywhere from 41% to 97% of products as unhealthy. Content analyses track the prevalence of child-targeted techniques (cartoon characters as the most frequently measured), while other studies assess their effectiveness. Overall, this scoping review offers important insights into the differences between techniques tracked and those measured for effectiveness in existing literature, and identifies gaps for future research around the question of persuasive power-particularly when it comes to children's age and the specific types of techniques examined.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.