ArticleTobacco control2021
At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017-2018).
Article in Tobacco control, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- Tweeted, Trolled, Twisted: Battling for Narrative Control in E-Cigarette Use Prevention Campaigns (2014-2020).Journal of health communication · 2025Article
- Cross-Country Comparison of Bans on Internet Tobacco Advertising, and Search Interest in Vaping Products.Tobacco use insights · 2025Article
- Using Exogenous Social Media Exposure Measures to Assess the Effects of Smokeless Tobacco-Related Social Media Content on Smokeless Tobacco Sales in the United States.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Young Adults' Exposure to and Engagement With Tobacco-Related Social Media Content and Subsequent Tobacco Use.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Industry response to strengthened regulations: amount and themes of flavoured electronic cigarette promotion by product vendors and manufacturers on Instagram.Tobacco control · 2022Article
- Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults.International journal of environmental research and public health · 2022Article
- Consumption of JUUL vs. Other E-Cigarette Brands among U.S. E-Cigarette Users: Evidence from Wave 5 of the PATH Study.International journal of environmental research and public health · 2022Article
- Content and trend analysis of user-generated nicotine sickness tweets: A retrospective infoveillance study.Tobacco induced diseases · 2022Article
- Marijuana Content on Digital Media and Marijuana Use among Young People in the United States.Cannabis (Albuquerque, N.M.) · 2022Article
- COVID-19 and Tweets About Quitting Cigarette Smoking: Topic Model Analysis of Twitter Posts 2018-2020.JMIR infodemiologyArticle
- Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
backgroundElectronic nicotine delivery systems (ENDS) are the most-used tobacco product by adolescents, and Juul has rapidly become the most popular ENDS brand. Evidence indicates that Juul has been marketed heavily on social media. In light of recent lawsuits against the FDA spurred by claims that the agency responded inadequately to this marketing push, measuring the social media conversation about ENDS like Juul has important public health implications.
methodsWe employed search filters to collect Juul-related and other ENDS-related data from Twitter in 2017-2018 using Gnip Historic PowerTrack. Trained coders labelled random samples for Juul and ENDS relevance, and the labelled samples were used to train a supervised learning classifier to filter out irrelevant tweets. Tweets were geolocated into US counties and their
resultsThe amount of Juul-related tweets increased 67 times over the study period (from 18 849 in the first quarter of 2017 to 1 287 028 in the last quarter of 2018), spreading widely across US counties. By the last quarter 2018, 34% of US counties had more than 6 Juul-related posts per 10 000 people, up from 0% in the first quarter 2017. However, during the same period, the total of non-Juul ENDS-related tweets decreased by 25%.
conclusionsJuul-related content grew exponentially on Twitter and spread across the entire country during the time when the brand was gaining market share. This social media buzz continued to increase even after FDA's multiple interventions to curb promotions targeting minors.
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