ArticleInternational journal of environmental research and public health2020
The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention.
Article in International journal of environmental research and public health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed.
- The Role of Health Claims on Consumer Behavior and Food Choice: A Narrative Review.Foods (Basel, Switzerland) · 2026Review
- Patterns and determinants of nutraceutical use and trust mechanisms among adults in Saudi Arabia: a cross-sectional study.Frontiers in medicine · 2026Article
- Influences of soy sauce packaging information on consumer hedonic response, sensory perception, and emotional response.Food science and biotechnology · 2025Article
- The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category.Behavioral sciences (Basel, Switzerland) · 2025Article
- The Theory of Planned Behavior and Antecedents of Attitude toward Bee Propolis Products Using a Structural Equation Model.Foods (Basel, Switzerland) · 2024Article
- Analysis of the Influence of Socio-Demographic Variables and Some Nutrition and Lifestyle Habits on Beverage Consumption in the Spanish Population.Foods (Basel, Switzerland) · 2023Article
- Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency.Frontiers in nutrition · 2023Article
- Visual communication via the design of food and beverage packaging.Cognitive research: principles and implications · 2022Review
- Can Product Information Steer towards Sustainable and Healthy Food Choices? A Pilot Study in an Online Supermarket.International journal of environmental research and public health · 2022Article
- Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates.International journal of environmental research and public health · 2021Article
- Nutritional Composition of Gluten-Free Labelled Foods in the Slovenian Food Supply.International journal of environmental research and public health · 2020Article
- Taste and Health Information on Fast Food Menus to Encourage Young Adults to Choose Healthy Food Products: An Experimental Study.International journal of environmental research and public health · 2020Article
- Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response.International journal of environmental research and public health · 2020Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Packaging design is an important factor when consumers look out for healthy food. The study tested for effects of packaging color and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer's buying intention, using a 2 × 2 between-subjects experimental design. We also tested whether interest in healthy food is a moderating factor. We found no evidence to support that visual cues (color) and textual cues (health-related advertising claims) are effective in influencing consumer attitude towards the product. Consumers did not show a more positive attitude towards products presented in low-arousal packaging colors (green/blue) compared to high arousal packaging colors (red/yellow). Also, the claim "palatability" did not result in a more positive attitude towards the product than the claim "healthy". A moderating role of interest in healthy food could not be confirmed. The results confirmed, however, a significant relation of attitude towards the product and buying intention. Thus, buying intention could be explained mostly by whether consumers had a positive or negative attitude towards the product, which confirms that people's attitudes are powerful predictors of buying decisions.
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Registered trials
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