ArticleProceedings of the National Academy of Sciences of the United States of America2020
Brain activity forecasts video engagement in an internet attention market.
Article in Proceedings of the National Academy of Sciences of the United States of America, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers.
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Who cites it
23 citing papers in PubMed, 60 citations in OpenAlex.
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- How interoceptive sensibility moderates decision-making: an fMRI study of neuroforecasting mobile games engagement.Cognitive, affective & behavioral neuroscience · 2025Article
- Neuroforecasting reveals generalizable components of choice.PNAS nexus · 2025Article
- Intersubject correlations in reward and mentalizing brain circuits separately predict persuasiveness of two types of ISIS video propaganda.Scientific reports · 2024Article
- Brain activity of professional investors signals future stock performance.Proceedings of the National Academy of Sciences of the United States of America · 2024Article
- Cortical mechanisms of across-ear speech integration investigated using functional near-infrared spectroscopy (fNIRS).PloS one · 2024Article
- Reliability and Accuracy of YouTube Peri-Implantitis Videos as an Educational Source for Patients in Population-Based Prevention Strategies.Healthcare (Basel, Switzerland) · 2023Article
- Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials.Frontiers in neuroscience · 2023Article
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- Predicting Moral Elevation Conveyed in Danmaku Comments Using EEGs.Cyborg and bionic systems (Washington, D.C.) · 2023Article
- Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements.Brain sciences · 2022Article
- Engagement in digital interventions.The American psychologist · 2022Article
- Decision neuroscience and neuroeconomics: Recent progress and ongoing challenges.Wiley interdisciplinary reviews. Cognitive science · 2022Review
- Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior.Frontiers in behavioral neuroscience · 2022Article
- Brain Activity Foreshadows Stock Price Dynamics.The Journal of neuroscience : the official journal of the Society for Neuroscience · 2021Article
- The Impact of Social Crowding on Consumers' Online Mobile Shopping: Evidence from Behavior and ERPs.Psychology research and behavior management · 2021Article
- A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams.Frontiers in psychology · 2021Article
- Brain activity forecasts video engagement in an internet attention market.Proceedings of the National Academy of Sciences of the United States of America · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The growth of the internet has spawned new "attention markets," in which people devote increasing amounts of time to consuming online content, but the neurobehavioral mechanisms that drive engagement in these markets have yet to be elucidated. We used functional MRI (FMRI) to examine whether individuals' neural responses to videos could predict their choices to start and stop watching videos as well as whether group brain activity could forecast aggregate video view frequency and duration out of sample on the internet (i.e., on youtube.com). Brain activity during video onset predicted individual choice in several regions (i.e., increased activity in the nucleus accumbens [NAcc] and medial prefrontal cortex [MPFC] as well as decreased activity in the anterior insula [AIns]). Group activity during video onset in only a subset of these regions, however, forecasted both aggregate view frequency and duration (i.e., increased NAcc and decreased AIns)-and did so above and beyond conventional measures. These findings extend neuroforecasting theory and tools by revealing that activity in brain regions implicated in anticipatory affect at the onset of video viewing (but not initial choice) can forecast time allocation out of sample in an internet attention market.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.