ArticleFrontiers in psychology2020
Chinese Consumers' Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out.
Article in Frontiers in psychology, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 1 of them a synthesis that pooled it.
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Who cites it
10 citing papers in PubMed, 1 synthesis or guideline pooled it, 81 citations in OpenAlex.
- The Psychological Causes of Panic Buying Following a Health Crisis.International journal of environmental research and public health · 2020Pooled it
- When Fear Meets Joy: Cultural Differences in the Impact of Decision Uncertainty on Fear of Better Options and Ditto Consumption.Behavioral sciences (Basel, Switzerland) · 2026Article
- The psychological toll of financial volatility: compulsive habits, gambling parallels, and social policy implications.Frontiers in psychology · 2026Review
- Identification positively affects the creativity of family business: The mediating role of family business support.Frontiers in psychology · 2022Article
- Household Spending Patterns and Hardships during COVID-19: A Comparative Study of the U.S. and Israel.Journal of family and economic issues · 2022Article
- Understanding the role of corporate social responsibility and sustainable supply chain management in shaping the consumers' intention to use sharing platforms.Frontiers in psychology · 2022Article
- Panic buying during COVID-19: Survival psychology and needs perspectives in deprived environments.International journal of disaster risk reduction : IJDRR · 2021Article
- How COVID-19 Triggers Our Herding Behavior? Risk Perception, State Anxiety, and Trust.Frontiers in public health · 2021Article
- Based on Computational Communication Paradigm: Simulation of Public Opinion Communication Process of Panic Buying During the COVID-19 Pandemic.Psychology research and behavior management · 2020Article
- Online Food Shopping: A Conceptual Analysis for Research Propositions.Frontiers in psychology · 2020Article
Corrections and comments
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Authors and funding
3 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Chinese consumers' lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a "fear of missing out" (FoMO). In other words, in order to derive psychological comfort, consumers with high FoMO may be prone to developing high brand involvement, leading to their collective consumption of certain luxury brands. In consumer studies, such collective consumption behavior is referred to as herd behavior. Thus, the main research question of this study is, "why do Chinese consumers show herd consumption behavior toward certain luxury brands?" We propose that consumers who are attracted to luxury brands and possess high FoMO will develop higher brand involvement, leading to herd consumption behavior toward such brands. To validate this proposition, this study surveyed Chinese consumers. The collected data were analyzed using the structural equation modeling (SEM) method, conducted within SPSS and AMOS. The results provide theoretical explanations as to why Chinese consumers indulge in collective obsession-like stockpiling consumption toward certain luxury brands, as well as several managerial implications related to this behavior.
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