ArticleFoods (Basel, Switzerland)2020
The Analysis of Marketing Factors Influencing Consumers' Preferences and Acceptance of Organic Food Products-Recommendations for the Optimization of the Offer in a Developing Market.
Article in Foods (Basel, Switzerland), 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
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Who cites it
16 citing papers in PubMed.
- Determinants of Food Wasting Behavior: The Role of Organic Food Consumption and Environmental Literacy.Food science & nutrition · 2026Article
- Advances in ozone technology for preservation of grains and end products: Application techniques, control of microbial contaminants, mitigation of mycotoxins, impact on quality, and regulatory approvals.Comprehensive reviews in food science and food safety · 2025Review
- Economic empowerment of free trade zone identity labels: the impact of multi-dimensional identity labels on consumer purchase intention for organic food.Frontiers in nutrition · 2025Article
- Child development students' perspectives on organic animal products: knowledge, attitudes and behaviors.Frontiers in nutrition · 2025Article
- Determinants of aged cheese consumer preferences in Morocco-a cross-sectional study of economic, cultural, and social factors influencing purchasing behaviors.Frontiers in nutrition · 2025Article
- Golden opportunities? How marketing expectations drive purchase intentions of golden rice in Bangladesh and the Philippines.GM crops & food · 2024Article
- A systematic review of emerging environmental markets: Potential pathways to creating shared value for communities.Heliyon · 2023Review
- Consumption of Genetically Modified Food Products and Its Determinants (Case Study: Edible Oil in Mashhad).Foods (Basel, Switzerland) · 2023Article
- Marketing factors associated with a continuous positive airway pressure machine purchasing in patients with obstructive sleep apnea.Future science OA · 2023Article
- A study on the influence of product environmental information transparency on online consumers' purchasing behavior of green agricultural products.Frontiers in psychology · 2023Article
- Unlocking India's Potential in Managing Endocrine-Disrupting Chemicals (EDCs): Importance, Challenges, and Opportunities.Exposure and health · 2022Article
- Consumer Behaviour and Attitude towards the Purchase of Organic Products in Riobamba, Ecuador.Foods (Basel, Switzerland) · 2022Article
- Rotten Hazelnuts PredictionFrontiers in plant science · 2022Article
- An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour.Foods (Basel, Switzerland) · 2021Article
- Consumer Perspectives on Processing Technologies for Organic Food.Foods (Basel, Switzerland) · 2021Article
- Current Trends in Multidisciplinary Approaches to Understanding Consumer Preference and Acceptance of Food Products.Foods (Basel, Switzerland) · 2020Article
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Authors and funding
5 authors.
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Abstract
Considering the benefits of the organic production system, it is recognized as one of the main drivers of future economic development. However, the imbalance between demand and supply at the local market level represents one of the serious obstacles that prevents its future growth. Therefore, this article examines the key factors related to the main elements of the offer that have the strongest impact on consumer preferences and acceptance of organic food products. In that sense, organic product, price, distribution channel, and promotion are considered the main elements of the offer and are analyzed in this paper from the consumer preferences perspective. Further, this article provides insight into some of the sensory properties of the offer that are important to consumers. Finally, it gives recommendations for optimization of the offer on the organic food market based on the analysis of the influence of each of those elements (product, price, distribution, and promotion) on consumer acceptance of organic products and making purchasing decisions. The data were collected using a questionnaire, and analyzed using the structural equation model (SEM). The results revealed that price and promotion have the strongest impact on consumer acceptance and buying decisions. Further analysis revealed that attitudes towards organic food products, price/quality ratio, distribution barriers, and modern media as a promotion instrument are the factors that have the most significant impact on consumer perception and attitudes towards the available market offer. These findings can help producers and other decision makers to better understand what creates added value of the organic food products in consumers' mind and therefore make an offer that is in line with their expectations and preferences, which is recognized as one of the main prerequisites for the acceptance and purchase of organic food products.
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