Evidence map›Paper›PMID 32079561›Full record

SynthesisJournal of studies on alcohol and drugs. Supplement2020

Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies.

Laura J Finan, Sharon Lipperman-Kreda, Joel W Grube, Anna Balassone, Emily Kaner

Abstract readSystematic Review
In one paragraph

Synthesis in Journal of studies on alcohol and drugs. Supplement, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 31 papers, 2 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
31citing papers in PubMed, 2 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

31 citing papers in PubMed, 2 syntheses or guidelines pooled it.

  1. Pooled it
  2. The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal.Journal of studies on alcohol and drugs. Supplement · 2020
    Pooled it
  3. Article
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  6. Exposure to preference-matched alcohol advertisements from national sports broadcasts increases short-term alcohol consumption inclinations in risky drinkers.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025
    Article
  7. Harmful Marketing: An Overlooked Social Determinant of Health.Prevention science : the official journal of the Society for Prevention Research · 2025
    Review
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Laura J FinanDepartment of Psychology, Illinois State University, Normal, Illinois.
Sharon Lipperman-KredaPrevention Research Center, Pacific Institute for Research and Evaluation, Berkeley, California.
Joel W GrubePrevention Research Center, Pacific Institute for Research and Evaluation, Berkeley, California.
Anna BalassonePrevention Research Center, Pacific Institute for Research and Evaluation, Berkeley, California.
Emily KanerPrevention Research Center, Pacific Institute for Research and Evaluation, Berkeley, California.

Funding

Transitions and Alcohol Use in the Later Lifespan: Environmental and Individual-level InfluencesP60AA006282 · NIAAA · PACIFIC INSTITUTE FOR RES AND EVALUATION · PI MALLIE J PASCHALL · 2003 to 2026
$41.2M
Prevention Science Research Training ProgramT32AA014125 · NIAAA · UNIVERSITY OF CALIFORNIA BERKELEY · PI GRUBE, JOEL WILLIAM, PASCHALL, MALLIE J · 2004 to 2024
$4.7M
WORK AND DRINKINGP50AA006282 · NIAAA · PREVENTION RESEARCH CENTER · PI HOLDER, HAROLD D · 1985 to 2002
$4.6M
Alcohol Marketing and Underage DrinkingR01AA021347 · NIAAA · DARTMOUTH COLLEGE · PI SARGENT, JAMES D. · 2013 to 2017
$2.9M
NIAAA NIH HHS P50 AA006282NIAAA NIH HHS P60 AA006282NIAAA NIH HHS R01 AA021347NIAAA NIH HHS T32 AA014125
6 · The paper itself

Abstract

objectiveThis article provides a systematic review of cross-sectional research examining associations between exposure to alcohol marketing and alcohol use behaviors among adolescents and young adults.

methodLiterature searches of eight electronic databases were carried out in February 2017. Searches were not limited by date, language, country, or peer-review status. After abstract and full-text screening for eligibility and study quality, 38 studies that examined the relationship between alcohol marketing and alcohol use behaviors were selected for inclusion.

resultsAcross alcohol use outcomes, various types of marketing exposure, and different media sources, our findings suggest that cross-sectional evidence indicating a positive relationship between alcohol marketing exposure and alcohol use behaviors among adolescents and young adults was greater than negative or null evidence. In other words, cross-sectional evidence supported that alcohol marketing exposure was associated with young peoples' alcohol use behaviors. In general, relationships for alcohol promotion (e.g., alcohol-sponsored events) and owning alcohol-related merchandise exposures were more consistently positive than for other advertising exposures. These positive associations were observed across the past four decades, in countries across continents, and with small and large samples.

conclusionsDespite issues of measurement and construct clarity within this body of literature, this review suggests that exposure to alcohol industry marketing may be important for understanding and reducing young peoples' alcohol use behavior. Future policies aimed at regulating alcohol marketing to a greater extent may have important short- and long-term public health implications for reducing underage or problematic alcohol use among youth.

Indexed as

AdolescentAdolescent BehaviorAdvertisingAlcohol DrinkingAlcoholic BeveragesCross-Sectional StudiesHumansMarketingSurveys and QuestionnairesUnderage DrinkingYoung Adult

Identifiers

PMID32079561
PMCPMC7063997

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.