ArticleJournal of studies on alcohol and drugs. Supplement2020
The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses.
Article in Journal of studies on alcohol and drugs. Supplement, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 45 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
45 citing papers in PubMed, 3 syntheses or guidelines pooled it.
- Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2025Pooled it
- "The Problem Is that We Hear a Bit of Everything…": A Qualitative Systematic Review of Factors Associated with Alcohol Use, Reduction, and Abstinence in Pregnancy.International journal of environmental research and public health · 2021Pooled it
- The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- Reviewing ecosystems of evidence: synthesising the evidence on the commercial determinants of health from a complex systems perspective.Systematic reviews · 2026Article
- Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products.Drug and alcohol review · 2026Article
- Automated Chemical Profiling of Wine by Solution NMR Spectroscopy: A Demonstration for Outreach and Education.Journal of chemical education · 2026Article
- Marketing Strategies and Factors Influencing the Popularity of Alcohol Videos from Official Brand Accounts on Douyin: Content Analysis Study.JMIR infodemiology · 2026Article
- Do alcohol industry-funded organisations act to correct misinformation? A qualitative study of pregnancy and infant health content following independent analysis.Globalization and health · 2025Article
- Causal loop diagramming the dynamics that shape food environments in Dutch supermarkets.BMC medicine · 2025Article
- A Mixed Method Study Exploring Children and Young People's Perception of Energy Drinks and Analysing Consumption Patterns.Journal of human nutrition and dietetics : the official journal of the British Dietetic Association · 2025Article
- Alcohol Advertising Across Spanish and English Television and Radio Networks in New York City.Journal of urban health : bulletin of the New York Academy of Medicine · 2025Article
- Alcohol industry involvement in the delayed South Africa Draft Liquor Amendment Bill 2016: a case study based on freedom of information requests.Globalization and health · 2025Article
- Mapping commercial practices of the pesticide industry to shape science and policymaking: a scoping review.Health promotion international · 2025Article
- Economic evaluation of evidence-based strategies to reduce unhealthy alcohol use: a resource allocation guide.Frontiers in public health · 2025Article
- Detrimental Industries' Sponsorship in Football Clubs Across Ten Major Leagues from 2000-2022: A Retrospective Study.Nutrients · 2024Article
- Normative value of 'best buys' and the case of bans on alcohol marketing.BMJ global health · 2024Article
- Brief interventions 2.0: a new agenda for alcohol policy, practice and research.Globalization and health · 2024Article
- How frequently is alcohol advertised on television in Canada?: A cross-sectional study.Alcohol and alcoholism (Oxford, Oxfordshire) · 2024Article
- A spatial examination of alcohol availability and the level of disadvantage of schools in Ireland.BMC public health · 2024Article
- Are we moving into a new era for alcohol policy globally? An analysis of the Global Alcohol Action Plan 2022-30.BMJ global health · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
objectiveThe purpose of this study is to inform public health efforts to reduce alcohol-related harm by describing the alcohol marketing landscape. We review the size, structure, and strategies of both the U.S. national and global alcohol industries and their principal marketing activities and expenditures and provide a summary of public health responses.
methodPrimary data were obtained from advertising and alcohol industry market research firms and were supplemented by searches of peer-reviewed literature, business press, and online databases on global business and trade.
resultsWorldwide, alcohol sales totaled more than $1.5 trillion in 2017. Control of alcoholic beverage production and marketing is concentrated globally in the hands of a small number of firms. The oligopoly structure of the producing industry helps to generate high profits per dollar invested relative to other industries, which in turn fund marketing expenditures that function as barriers to entry by other firms. Advertising expenditures are high and advertising is widespread. Stakeholder marketing and corporate social responsibility campaigns assist in maintaining a policy environment conducive to extensive alcohol marketing activity. The most common regulatory response has been alcohol industry self-regulation; statutory public health responses have made little progress in recent years and have lagged behind industry innovation in digital and social marketing.
conclusionsAlcohol marketing is widespread globally and a structural element of the alcoholic beverage industry. Given the level of alcohol-related harm worldwide, global and regional recommendations and best practices should be used to guide policy makers in effective regulation of alcohol marketing.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.