ArticleSurgical endoscopy2021
Has National Colorectal Cancer Awareness Month increased endoscopy screening rates and public interest in colorectal cancer?
Article in Surgical endoscopy, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it, 25 citations in OpenAlex.
- The Characteristics, Uses, and Biases of Studies Related to Malignancies Using Google Trends: Systematic Review.Journal of medical Internet research · 2023Pooled it
- Instagram Posts Promoting Colorectal Cancer Awareness: Content Analysis of Themes and Engagement During Colorectal Cancer Awareness Month.JMIR formative research · 2025Article
- #CRCandMe: results of a pre-post quasi-experimental study of a mass media campaign to increase early-onset colorectal cancer awareness in Utah and Wisconsin.American journal of cancer research · 2024Article
- Reddit and Google Activity Related to Non-COVID Epidemic Diseases Surged at Start of COVID-19 Pandemic: Retrospective Study.JMIR formative research · 2023Article
- Article
- Insights and Strategies to Revive Brachytherapy Using Social Media: A Google Trends Analysis.Cureus · 2022Article
- Impact of cancer awareness campaigns in Peru: a 5-year Google Trends analysis.Ecancermedicalscience · 2022Article
- Impact of a health campaign on Chinese public awareness of stroke: evidence from internet search data.BMJ open · 2021Article
- Community knowledge and awareness of colorectal cancer and screening tools: Community-based survey of 1,912 residents of Riyadh.Annals of medicine and surgery (2012) · 2021Article
- Effects of the Colorectal Cancer Control Program.Health economics · 2021Article
- Internet Interest in Colon Cancer Following the Death of Chadwick Boseman: Infoveillance Study.Journal of medical Internet research · 2021Article
- Cardiovascular-related health behaviors and lifestyle during the COVID-19 pandemic: An infodemiology study.American journal of preventive cardiology · 2021Article
- [Movember health care initiative 2019: prostate cancer screening at the University Hospital Frankfurt].Der Urologe. Ausg. A · 2020Article
- Googling on Colonoscopy: A Retrospective Analysis of Search Engine Statistics.Clinical and experimental gastroenterology · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors at 4 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundNational Colorectal Cancer Awareness Month occurs each March to promote awareness and screening for colorectal cancer. The effectiveness of this public health campaign is unknown. The aim of this study was to determine the impact of National Colorectal Cancer Awareness Month on rates of screening endoscopies and on public interest in colorectal cancer.
methodsTo examine the impact of National Colon Cancer Awareness Month on screening endoscopy rates, the National Endoscopy Database was retrospectively reviewed from 2002 through 2014. A time series of monthly number of colorectal cancer screening endoscopies per endoscopist in the data set was evaluated. To examine public interest in colorectal cancer, Google Trends data were collected on the monthly rates of terms related to colorectal cancer from January 2004 to July 2019. Impact of the month on screening endoscopies and public interest was assessed through an analysis of variance. Seasonality was tested for by how well a sinusoidal model fit the time series as opposed to a linear model utilizing a sum-of-squares F test.
resultsReview of National Endoscopy Database yielded 1,398,996 endoscopies, 94% were colonoscopies and 6% sigmoidoscopies, with 47% for colorectal cancer screening. Colorectal cancer screening endoscopy rates were not impacted by the month of the year, and these rates had no seasonality. However, Google searches related to colorectal cancer were significantly impacted by month of the year, specifically March, with significant seasonality observed in the data.
conclusionsNational Colorectal Cancer Awareness Month is associated with an increased public interest in colorectal cancer based on user Google search trends. Yet, this has not translated into a demonstrable increase in the rates of screening. This presents an opportunity to capitalize on this increased public interest and harness this enthusiasm into increased screening.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.