Evidence map›Paper›PMID 31973725›Full record

ArticleHealth research policy and systems2020

Ambulances are for emergencies: shifting behaviour through a research-informed behaviour change campaign.

Kim Borg, David Dumas, Emily Andrew, Karen Smith, Tony Walker, Matthew Haworth, Peter Bragge

Abstract read
In one paragraph

Article in Health research policy and systems, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
  2. Review
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Kim BorgBehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, 8 Scenic Boulevard, Clayton, Victoria, 3800, Australia. kim.borg@monash.edu.ORCID http://orcid.org/0000-0001-5614-5602
David DumasThe Shannon Company, Melbourne, Victoria, Australia.
Emily AndrewAmbulance Victoria, Doncaster, Victoria, Australia.
Karen SmithAmbulance Victoria, Doncaster, Victoria, Australia.
Tony WalkerAmbulance Victoria, Doncaster, Victoria, Australia.
Matthew HaworthVictorian Department of Health and Human Services, Melbourne, Victoria, Australia.
Peter BraggeBehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, 8 Scenic Boulevard, Clayton, Victoria, 3800, Australia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundA major review of Victoria's ambulance services identified the need to improve public awareness of the role of ambulances as an emergency service. A communications campaign was developed to address this challenge. This research paper expands on an initial evaluation of the campaign by focusing on the long-term behavioural outcomes.

methodsThe behavioural evaluation involved two types of data collection - administrative data (routine collection from various health services) and survey data (cross-sectional community-wide surveys to measure behavioural intentions).

resultsBehavioural intentions for accessing two of the targeted non-emergency services increased after the second phase of the campaign commenced. There was also a significant change in the slope of call trends for emergency ambulances. This decrease is also likely attributed to the second phase of the campaign as significant level effects were identified 3 and 9 months after it commenced.

conclusionsA long-term campaign developed through evidence review, stakeholder consultation and behavioural theory was successful in reducing the number of daily calls requesting an emergency ambulance in Victoria and in increasing intentions to use alternative services. This research highlights the importance of collaborative intervention design along with the importance of implementing a robust monitoring and evaluation framework.

Indexed as

AwarenessAdultAgedAmbulancesCross-Sectional StudiesEmergency Medical ServicesFemaleHealth EducationHealth Knowledge, Attitudes, PracticeHumansMaleMass MediaMiddle AgedResidence CharacteristicsVictoriaAmbulancebehavioural intentionbehaviour changeemergency servicemass media

Identifiers

PMID31973725
PMCPMC6979380

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.