ArticleJournal of youth and adolescence2020
How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents' Knowledge of Persuasion and Persuasion.
Article in Journal of youth and adolescence, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 1 of them a synthesis that pooled it.
What it found
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
7 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Advertising and Young People's Critical Reasoning Abilities: Systematic Review and Meta-analysis.Pediatrics · 2022Pooled it
- Adolescents' perceptions of the credibility of informational content on fitness and dietary supplements: The impact of banner and native advertising.Journal of adolescence · 2024Trial
- Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention.PloS one · 2026Article
- Mitigating the burden of dental caries among adolescents and young adults by targeting social media influencers.Frontiers in oral health · 2026Article
- Smartphone Ownership, Minors' Well-being, and Parental Mediation Strategies. An Analysis in the Context of Social Media Influencers.Journal of youth and adolescence · 2024Article
- A qualitative analysis of adolescents' perspectives on peer and influencer alcohol-related posts on social media.Drug and alcohol review · 2024Article
- Adolescents' exposure to and evaluation of food promotions on social media: a multi-method approach.The international journal of behavioral nutrition and physical activity · 2022Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study examines the effects of age (early versus middle adolescence) combined with the content of disclosures for sponsoring in online influencer videos on adolescents' knowledge of persuasion and on persuasion. An experiment was conducted among a sample of 406 adolescents (167 early adolescents aged 12-14 years, mean age 12.85, SD = 0.14, 53% female; and 239 middle adolescents, aged 15-16 years, mean age 14.36, SD = 0.13, 59% female). The results show that early adolescents need extensive information (disclosure of advertising and of its intent) to activate their knowledge of persuasion regarding sponsored influencer videos, whereas middle adolescents' knowledge of persuasion is activated by disclosure of advertising alone. This indicates that early adolescents' knowledge of persuasion is less well developed and that their information processing is more limited than that of middle adolescents. Moreover, only middle adolescents showed more negative brand and influencer attitudes in response to the disclosure. Interestingly, purchase intention remains unaffected by the disclosure for all adolescents. These findings add to the research on adolescence as they show that adolescents' responses to influencer marketing are a function of their developmental stage in combination with disclosure content. As such, this study has implications for theory on persuasion among adolescents and for regulations aiming to empower adolescents to deal with online sponsored influencer videos.
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Registered trials
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