ArticleFoods (Basel, Switzerland)2020
Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions.
Article in Foods (Basel, Switzerland), 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
8 citing papers in PubMed.
- Analysis of Water Activity and Gloss of Stored Goat Cheeses According to Consumer Preferences and Tastes.Foods (Basel, Switzerland) · 2024Article
- Unpacking the Influence of Visual Density on Pizza Packaging: Sensory Expectations and Purchase Intentions.Foods (Basel, Switzerland) · 2024Article
- The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions.Foods (Basel, Switzerland) · 2024Article
- Visual communication via the design of food and beverage packaging.Cognitive research: principles and implications · 2022Review
- On the Questionable Appeal of Glossy/Shiny Food Packaging.Foods (Basel, Switzerland) · 2021Review
- Aesthetic Preference for Glossy Materials: An Attempted Replication and Extension.Behavioral sciences (Basel, Switzerland) · 2021Article
- How Visuals Affect Food Choice.Foods (Basel, Switzerland) · 2020Article
- Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda.Foods (Basel, Switzerland) · 2020Review
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This research brings together two research streams, one focusing on the influence of a diverse set of packaging attributes (e.g., shape, size, color, etc.) on perceptions of packaged food and the second one on the up- and downsides of using glossy materials, which are often studied in a non-food context. The current research deals with the influence of glossy (versus matte) food packages on consumers' perceptions of the food inside the package. With one online survey and one quasi-experiment, we show that consumers draw inferences on the food's fat level from the package surface, in that glossy packages are seen as a signal of fatness. This association is specific; consumers do not associate glossiness with every unhealthy product aspect. Sugar levels are unaffected by the package surface. However, due to the higher inferred fat level, a product in a glossy package is perceived to be less healthy, less tasty, and low in quality and product expensiveness. Thus, these findings suggest that glossy (versus matte) food packages mainly serve as a signal of negative product qualities.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.