ArticleFrontiers in psychology2019
Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity.
Article in Frontiers in psychology, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed.
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- Design Visual Elements and Brand-Based Equity: Mediating Role of Green Concept.Frontiers in psychology · 2022Article
- Adoption of M-Learning in Business English Course and Its Relationship to Learning Style Preferences: An Empirical Investigation.Frontiers in psychology · 2022Article
- Social and Moral Practices of the Organizations and Employee-Based Brand Equity: Female Digital Labor Perspective.Frontiers in psychology · 2022Article
- Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership.Frontiers in psychology · 2022Article
- How Psychological Wellbeing and Digital Mental Health Services Intervene the Role of Self-Efficacy and Affective Commitment of University Students in Their Performance?Frontiers in psychiatry · 2022Article
- Fostering Enterprise Performance Through Employee Brand Engagement and Knowledge Sharing Culture: Mediating Role of Innovative Capability.Frontiers in psychology · 2022Article
- Impact of ambient air pollution on outdoor employees' performance: Mediating role of anxiety.Frontiers in psychology · 2022Article
- Toward Economic Growth and Value Creation Through Social Entrepreneurship: Modelling the Mediating Role of Innovation.Frontiers in psychology · 2022Article
- The Empirical Investigation Between Ethical Leadership and Knowledge-Hiding Behavior in Financial Service Sector: A Moderated-Mediated Model.Frontiers in psychology · 2021Article
Corrections and comments
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Authors and funding
2 authors.
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Abstract
Drawn on means-end theory and relationalism, this study investigates the impact of 3D printed branded accessories' design perception on consumer-based brand equity (CBBE). In addition, how experiential value mediates the relationship between product design perception and CBBE. Based on a random sampling approach, the present study collected 535 3D printed branded accessories users' responses through social media (WeChat). The data were analyzed through partial least squares, structural equation modeling (PLS-SEM) approach, smart PLS-3. The results reveal that two dimensions of design perception (functional and kinesthetic) have a significant impact on CBBE. However, design perception (visual) has failed to impact significantly on CBBE. The experiential value significantly mediates the relationship between all dimensions (visual, functional, and kinesthetic) of design perception and CBBE. This study concludes that experiential value/user experience is an inevitable mediator between product design perception and CBBE. The implication and limitations of this study are discussed in the last section of this study.
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