ArticleAIDS and behavior2020
#HIV: Alignment of HIV-Related Visual Content on Instagram with Public Health Priorities in the US.
Article in AIDS and behavior, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers, 1 of them a synthesis that pooled it.
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Who cites it
11 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Systematic review of infodemiology studies using artificial intelligence: social media posts on HIV preexposure prophylaxis.AIDS (London, England) · 2025Pooled it
- Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review.Current HIV/AIDS reports · 2025Article
- Managing HIV During the COVID-19 Pandemic: A Study of Help-Seeking Behaviors on a Social Media Forum.AIDS and behavior · 2024Article
- An Investigation of Influential Users in the Promotion and Marketing of Heated Tobacco Products on Instagram: A Social Network Analysis.International journal of environmental research and public health · 2022Article
- PrEP uptake as a social movement among gay and bisexual men.Culture, health & sexuality · 2022Article
- [Sexual health information on social media: a systematic scoping review].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2021Article
- Pre-exposure Prophylaxis (PrEP) Information on Instagram: Content Analysis.JMIR public health and surveillance · 2021Article
- Monitoring HIV testing and pre-exposure prophylaxis information seeking by combining digital and traditional data.BMC infectious diseases · 2021Article
- Preparing Infographics for Post-publication Promotion of Research on Social Media.Journal of Korean medical science · 2021Review
- Instagram as a Window to Societal Perspective on Mental Health, Gender, and Race: Observational Pilot Study.JMIR mental health · 2020Article
- Article
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Authors and funding
6 authors.
Funding
Abstract
Instagram, with more than 1 billion monthly users, is the go-to social media platform to chronicle one's life via images, but how are people using the platform to present visual content about HIV? We analyzed public Instagram posts containing the hashtag "#HIV" (because they are self-tagged as related to HIV) between January 2017 and July 2018. We described the prevalence of co-occurring hashtags and explored thematic concepts in the images using automated image recognition and topic modeling. Twenty-eight percent of all #HIV posts included hashtags focused on awareness, followed by LGBTQ (24.5%) and living with HIV (17.9%). However, specific strategies were rarely cited, including testing (10.8%), treatment (10.3%), PrEP (6.2%) and condoms (4.1%). Image analyses revealed 44.5% of posts included infographics followed by people (21.3%) thereby humanizing HIV and stigmatized populations and promoting community mobilization. Novel content such as the handwriting image-theme (3.8%) where posters shared their HIV test results appeared. We discuss how this visual content aligns with public health priorities to reduce HIV in the US and the novel, organic messages that public health could help amplify.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.