Evidence map›Paper›PMID 31892122›Full record

ArticleInternational journal of environmental research and public health2019

How Health Communication via Tik Tok Makes a Difference: A Content Analysis of Tik Tok Accounts Run by Chinese Provincial Health Committees.

Chengyan Zhu, Xiaolin Xu, Wei Zhang, Jianmin Chen, Richard Evans

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in International journal of environmental research and public health, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 63 papers.

0numbers the graph read from it
0cells of the map it votes in
63citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

63 citing papers in PubMed.

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3 more citing papers are in PubMed but not listed here.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Chengyan ZhuCollege of Public Administration, Huazhong University of Science and Technology, Wuhan 430030, China.
Xiaolin XuCollege of Public Administration, Huazhong University of Science and Technology, Wuhan 430030, China.
Wei ZhangSchool of Medicine and Health Management, Huazhong University of Science and Technology, Wuhan 430030, China.ORCID 0000-0003-0178-0750
Jianmin ChenSchool of Medicine and Health Management, Huazhong University of Science and Technology, Wuhan 430030, China.
Richard EvansCollege of Engineering, Design and Physical Sciences, Brunel University London, Kingston Lane, Uxbridge, Middlesex UB8 3PH, UK.ORCID 0000-0001-6367-0560

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

During the last two decades, social media has immersed itself into all facets of our personal and professional lives. The healthcare sector is no exception, with public health departments now capitalizing on the benefits that social media offers when delivering healthcare education and communication with citizens. Provincial Health Committees (PHCs) in China have begun to adopt the micro-video sharing platform, Tik Tok, to engage with local residents and communicate health-related information. This study investigates the status quo of official Tik Tok accounts managed by PHCs in mainland China. In total, 31 PHC accounts were analyzed during August 2019, while the top 100 most liked micro-videos were examined using content analysis. Coding included three major aspects: Quantified Impact, Video Content, and Video Form. 45.2% (n = 14) of PHCs had official Tik Tok accounts. A limited number of accounts (n = 2) were yet to upload a micro-video, while most (n = 9) had uploaded their first micro-video during 2019. For the top 100 most liked micro-videos, a sharp difference was observed in terms of number of Likes, Comments and Reposts. Videos containing cartoons or documentary-style content were most frequently watched by citizens. Similarly, content that promoted professional health or provided knowledge of diseases was frequently viewed. Content containing original music, formal mandarin language, subtitles, and which lasted less than 60 s, were most frequently followed. It is considered a missed opportunity that most PHCs struggle to take advantage of the Tik Tok platform, especially given its growing popularity and daily increase in account creation.

Indexed as

Social MediaVideo RecordingAdultAgedAged, 80 and overChinaFemaleHealth CommunicationHealth PromotionHumansMaleMiddle AgedPatient Education as TopicPublic HealthTelemedicineChinahealthcaremicro-videoProvincial Health Committeesocial mediaTik Tok

Identifiers

PMID31892122
PMCPMC6981526

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.