ArticleFoods (Basel, Switzerland)2019
Some Key Factors Affecting Consumers' Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam.
Article in Foods (Basel, Switzerland), 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
17 citing papers in PubMed, 95 citations in OpenAlex.
- The Role of Health Claims on Consumer Behavior and Food Choice: A Narrative Review.Foods (Basel, Switzerland) · 2026Review
- Beyond the Myths: Brazilian Consumer Perceptions of Functional Food.Foods (Basel, Switzerland) · 2024Article
- Characterization of a symbiotic beverage based on water-soluble soybean extract fermented by Lactiplantibacillus plantarum ATCC 8014.Brazilian journal of microbiology : [publication of the Brazilian Society for Microbiology] · 2024Article
- Review
- Antioxidant and Antibacterial Properties of a Functional Sports Beverage Formulation.International journal of molecular sciences · 2023Article
- Perception and demand for healthy snacks/beverages among US consumers vary by product, health benefit, and color.PloS one · 2023Article
- Innovation in Alternative Food Sources: A Review of a Technological State-of-the-Art of Insects in Food Products.Foods (Basel, Switzerland) · 2022Review
- Impact of COVID-19 anxiety on functional foods consuming intention: role of electronic word of mouth.Heliyon · 2022Article
- Chinese Residents' Healthy Eating Intentions and Behaviors: Based on an Extended Health Belief Model.International journal of environmental research and public health · 2022Article
- Consumer Acceptance toward Functional Foods: A Scoping Review.International journal of environmental research and public health · 2022Article
- Determinants of restaurant consumers' intention to practice COVID-19 preventive behavior: an application of the theory of planned behavior.Nutrition research and practice · 2021Article
- How Social Norms Affect Consumer Intention to Purchase Certified Functional Foods: The Mediating Role of Perceived Effectiveness and Attitude.Foods (Basel, Switzerland) · 2021Article
- Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan.International journal of environmental research and public health · 2021Article
- An Application of the Theory of Planned Behaviour to Predict Intention to Consume Plant-Based Yogurt Alternatives.Foods (Basel, Switzerland) · 2021Article
- Article
- Hypotheses for the Reasons behind Beer Consumer's Willingness to Purchase Beer: An Expanded Theory from a Planned Behavior Perspective.Foods (Basel, Switzerland) · 2020Article
- Healthy Eating Determinants: A Study among Malaysian Young Adults.Foods (Basel, Switzerland) · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The development of functional foods is key to promoting a healthy diet and preventing certain diseases. This study aims to examine several key factors that affect consumer attitude and intention with respect to purchasing functional foods in an emerging market economy. A research model was developed by extension of the Theory of Reasoned Action (TRA), and then validated through obtaining data from 596 Vietnamese consumers who were interested in functional yogurts using an interviewer-administered questionnaire. Multivariate data analysis reveals that while health consciousness and subjective norm significantly enhance consumers' attitudes towards purchasing functional yogurts, perceived price of functional yogurts exerts a negative impact on such attitudes. Moreover, subjective norm and attitude appear to be key predictors of consumers' intentions to buy functional yogurts. These findings extend the extant literature relating to functional food purchase and consumption in emerging markets, and they have several important practical implications for functional yogurt manufacturers, retailers, and policymakers. A major implication is that education and communication programs that aim at increasing consumers' health consciousness and their awareness of functional foods' health benefits play an integral role in the success of functional food products such as functional yogurts. Research limitations and future research directions are also presented.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.