ArticleNutrients2019
Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK.
Article in Nutrients, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
6 citing papers in PubMed.
- Using commercial dataset for extracting information on nutrition composition for policy evaluation purposes.Public health nutrition · 2025Article
- How labeling of genetically modified foods affects consumers' purchase intentions: a multi-contextual analysis.GM crops & food · 2025Article
- Consumers' Attitudes and Purchase Intention for a Vitamin-Enriched Extra Virgin Olive Oil.Nutrients · 2022Article
- The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception?Foods (Basel, Switzerland) · 2020Article
- Nutrition Claims Frequency and Compliance in a Food Sample of the Spanish Market: The BADALI Study.Nutrients · 2020Article
- Nutrition, Choice and Health-Related Claims.Nutrients · 2020Article
Corrections and comments
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Authors and funding
2 authors.
Funding
Abstract
Regular breakfast consumption has the potential to prevent the prevalence of NCDs and to improve the nutritional profile of diets. Given consumers' interest in improving their diets, food suppliers are interested in introducing new cereal products making different health claims to capture consumers' attention. The purpose of this study is threefold: first, it aims to understand whether UK food suppliers are working to increase the availability of breakfast cereals with healthy and nutritious attributes; second, it explores which companies are leading the launch of these products; and third, it assesses to what extent health and nutrition claims made by breakfast cereals have an impact on their market success. The study employs an assembled database combining data from Mintel Global New Products Database (GNPD) and Kantar Worldpanel Dataset (KWDS) for the UK. A hazard-based duration model was used to analyse the success of the new products launched in the UK market in 2011 following them up to 2015. Our results reveal that UK suppliers broadened the number of breakfast cereals on offer in the period 2000 to 2018, with a particular focus on multigrain cereals, porridge and granola. Health and nutrition claims were added to 27% of these products. Although consumers welcome healthy alternatives such as muesli, the impact of positional claims on the success of newly developed breakfast cereals is claim-specific. No clear pattern regarding the impact of health and nutrition claims is identified. However, other elements such as celiac-friendly ingredients and UK origin do have a positive impact on the success of breakfast cereals.
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Registered trials
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