ArticleThe Journal of school health2020
JUUL on Twitter: Analyzing Tweets About Use of a New Nicotine Delivery System.
Article in The Journal of school health, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
22 citing papers in PubMed, 1 synthesis or guideline pooled it, 34 citations in OpenAlex.
- #TurntTrending: a systematic review of substance use portrayals on social media platforms.Addiction (Abingdon, England) · 2023Pooled it
- Health Discourse Regarding Syrian Refugees in Türkiye on X (Formerly Twitter): Longitudinal Sentiment and Stance Analysis.Journal of medical Internet research · 2026Article
- Applying the Vertically Integrated Project Model to Youth-Inclusive Social Media Coding of Zyn-Related YouTube Shorts: Methodological Case Study.JMIR infodemiology · 2026Article
- Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis.JMIR infodemiology · 2026Article
- Parents Use Online Communities to Seek Guidance on Child Substance Use, Parental Use, and Family Substance Use Challenges: A Content Analysis of Reddit Posts.Journal of studies on alcohol and drugs · 2026Article
- Alcohol-cancer risk communication on social media: A content analysis of alcohol-related Instagram and TikTok posts.Alcohol, clinical & experimental research · 2026Article
- Response to the Netflix Docuseries "Big Vape: The Rise and Fall of JUUL": Mixed Methods Analysis of YouTube Comments Using Qualitative Coding and Topic Modeling.JMIR formative research · 2025Article
- A mixed-methods analysis of a do-it-yourself e-cigarette community on Reddit.Tobacco prevention & cessation · 2025Article
- Online Interest in Elf Bar in the United States: Google Health Trends Analysis.Journal of medical Internet research · 2024Article
- Public Response to Federal Electronic Cigarette Regulations Analyzed Using Social Media Data Through Natural Language Processing: Topic Modeling Study.Journal of medical Internet research · 2024Article
- Characterizing Twitter chatter about temporary alcohol abstinence during "Dry January".Alcohol and alcoholism (Oxford, Oxfordshire) · 2023Article
- Miscommunication about the US federal Tobacco 21 law: a content analysis of Twitter discussions.Tobacco control · 2023Article
- Twitter Sentiment About the US Federal Tobacco 21 Law: Mixed Methods Analysis.JMIR formative research · 2023Article
- Viewer Reactions to EVALI Storylines on Popular Medical Dramas: A Thematic Analysis of Twitter Messages.Journal of health communication · 2023Article
- Using Natural Language Processing to Explore "Dry January" Posts on Twitter: Longitudinal Infodemiology Study.Journal of medical Internet research · 2022Article
- Analyzing Twitter Chatter About Tobacco Use Within Intoxication-related Contexts of Alcohol Use: "Can Someone Tell Me Why Nicotine is So Fire When You're Drunk?"Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Puff Bars, Tobacco Policy Evasion, and Nicotine Dependence: Content Analysis of Tweets.Journal of medical Internet research · 2022Article
- Policy and Behavior: Comparisons between Twitter Discussions about the US Tobacco 21 Law and Other Age-Related Behaviors.International journal of environmental research and public health · 2022Article
- Content and trend analysis of user-generated nicotine sickness tweets: A retrospective infoveillance study.Tobacco induced diseases · 2022Article
- Surveillance of U.S. Corporate Filings Provides a Proactive Approach to Inform Tobacco Regulatory Research Strategy.International journal of environmental research and public health · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors at 2 institutions in 1 country.
Funding
Abstract
backgroundInitial reports suggest that JUUL, a popular e-cigarette, is being used in schools and other locations in which cigarette smoking is illegal or discouraged. However, there is little scholarly research documenting this. We aimed to make a systematic analysis of JUUL use themes and sentiment on Twitter.
methodsData were collected from Twitter's Filtered Streams Application Programming Interface from April 12, 2018 to May 10, 2018. This yielded 67,934 tweets, from which a random sample of 2% was selected for coding. The final dataset included 1209 tweets. Inter-rater reliability ranged κ = 0.64-0.85.
resultsThe majority (71.5%) of tweets expressed positive sentiment toward JUUL. JUUL use in places where cigarette smoking is illegal or discouraged appeared in 111 tweets (9.2%); approximately one-third of these tweets referring to using the device in school. Nearly 20% of tweets mentioned using the device at home and/or directly in front of responsible adults.
conclusionsThis study confirms anecdotal reports of JUUL use in places where cigarette smoking is illegal or discouraged. Positive sentiment about use of JUUL suggests that the product is being normalized among young people. It may be valuable for educators to discuss the addictive nature of nicotine delivered through JUUL with younger populations.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.