Maradona in our minds: The FIFA World Cup as a way to address collective memory properties.

The FIFA World Cup football tournament is one of the most widely watched sporting events in the world. Particularly, the Argentina national football team has appeared in five World-Cup finals and support for this team has been a long-standing tradition in this country. In the present study, we asked whether the FIFA World Cup constructs a significant collective memory and to what extent this informal memory is similar to collective memories acquired in more formal settings. An online memory task was conducted asking a large group of Argentinian adults (N=407) which country was the winner, the runner-up, and the host of each tournament from 1930 to 2014. In addition, participants were asked to rank the emotional content and the response confidence of each tournament. Finally, participants reported a number of keywords associated with each tournament, to measure memory detail. Our results reveal the existence of a robust collective memory for the World Cup events, showing a high degree of memory accuracy and detail with regard to the history of the tournaments. Furthermore, an independent replication study (N=124) confirmed our findings. More specifically, we found evidence for general principles of individual memories in FIFA World-Cup informal collective memories. These results suggest that informal collective memories share common attributes with more formal collective memories such as those found in presidents or wars. Thus, collective memory properties may be independent of the conditions under which their acquisition occurs.