ArticleHealth education & behavior : the official publication of the Society for Public Health Education2019
Digital Segmentation of Priority Populations in Public Health.
Article in Health education & behavior : the official publication of the Society for Public Health Education, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed.
- Testing the Effects of Hookah Tobacco Social Media Risk Communication Messages Among Young Adults.Health education & behavior : the official publication of the Society for Public Health Education · 2021Trial
- Exploring Attention to Digital Ads: How Audiences Attend to and Respond to "The Real Cost" Youth E-Cigarette Prevention Campaign Ads.American journal of preventive medicine · 2026Article
- The Awareness and Adoption of UK Physical Activity Guidelines by Socio-Demographics: A National Cross-Sectional Survey in Wales.International journal of environmental research and public health · 2025Article
- Educational quality of YouTube videos on scapular dyskinesis: a cross-sectional analysis.Clinics in shoulder and elbow · 2025Article
- Primary and Emergency Care Use: The Roles of Health Literacy, Patient Activation, and Sleep Quality in a Latent Profile Analysis.Behavioral sciences (Basel, Switzerland) · 2025Article
- Expanding a Behavioral View on Digital Health Access: Drivers and Strategies to Promote Equity.Journal of medical Internet research · 2024Article
- Analyzing dissemination, quality, and reliability of Chinese brain tumor-related short videos on TikTok and Bilibili: a cross-sectional study.Frontiers in neurology · 2024Article
- Being vulnerable with viewers: Exploring how medical YouTubers communicated about COVID-19 with the public.PloS one · 2024Article
- Demand of and Access to Health Messages Through Mass Media in the Rural Community of Eastern Ethiopia: A Mixed Method Study.Risk management and healthcare policy · 2023Article
- An Overview of Innovative Approaches to Support Timely and Agile Health Communication Research and Practice.International journal of environmental research and public health · 2022Review
- Adaptation and Dissemination of a National Cancer Institute HPV Vaccine Evidence-Based Cancer Control Program to the Social Media Messaging Environment.Frontiers in digital health · 2022Article
- Editorial: Digital solutions to HPV vaccination.Frontiers in digital health · 2022Article
- Differential effects of psychological distress on mitigation and vaccination: A public health conundrum.Frontiers in psychology · 2022Article
- Emergency Response and Risk Communication Effects of Local Media during COVID-19 Pandemic in China: A Study Based on a Social Media Network.International journal of environmental research and public health · 2021Article
- Toward a New Strategic Public Health Science for Policy, Practice, Impact, and Health Equity.American journal of public health · 2021Article
- Anti-Smoking Media Campaigns and Disparities in Smoking Cessation in the United States, 2001-2015.American journal of health promotion : AJHP · 2021Article
- Public Health and Epidemiology Informatics: Recent Research Trends Moving toward Public Health Data Science.Yearbook of medical informatics · 2020Review
- Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology.International journal of environmental research and public health · 2020Article
- Challenges in the development of digital public health interventions and mapped solutions: Findings from a scoping review.Digital healthArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
The rapid growth and diffusion of digital media technologies has changed the landscape of market segmentation in the last two decades, including its use in promoting prosocial and behavior change. New, population-specific and culturally appropriate prevention strategies can leverage the potential of digital media to influence health outcomes, especially for the greatest users of digital technology, including youth and young adults. Health behavior change campaigns are increasingly shifting resources to social media, creating opportunities for innovative interventions and new research methods. This article examines three case studies of digital segmentation: (1) tobacco control from the Truth Initiative, (2) community-based public health programs from the Centers for Disease Control and Prevention, and (3) substance use (including opioids) and other risk behavior prevention from Public Good Projects. These case studies of recent digital segmentation efforts in the not-for-profit, government, and academic sectors show that it increases reach and frequency of messages delivered to priority populations. The practice of digital segmentation is rapidly growing, shows early signs of effectiveness, and may enhance future public health campaigns. Additional research could optimize its use and effectiveness in promoting prosocial and behavior change campaign outcomes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.