ArticleJournal of gambling studies2020
Exposure to Gambling and Alcohol Marketing in Soccer Matchday Programmes.
Article in Journal of gambling studies, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
6 citing papers in PubMed.
- This is 'offside': Gambling advertising during Czech football broadcasts.Journal of behavioral addictions · 2026Article
- How did the 'whistle-to-whistle' ban affect gambling advertising on TV? A live football matching study.Addiction research & theory · 2025Article
- Perceived Impact of Gambling Advertising can Predict Gambling Severity among Patients with Gambling Disorder.Journal of gambling studies · 2024Article
- The Women's Soccer World Cup Final 2023: gender equity and alcohol promotion.Journal of the Royal Society of Medicine · 2023Article
- Alcohol consumption and sports-betting among young male motorcycle taxi boda boda riders in urban southwestern Uganda.BMC public health · 2021Article
- Exposure to Gambling and Alcohol Marketing in Soccer Matchday Programmes.Journal of gambling studies · 2020Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The UK's Premier League and Championship are two of the most well attended soccer leagues worldwide; however, little is known regarding exposure to gambling marketing through the matchday experience. The current study sought to quantify exposure to gambling and alcohol marketing, and responsible gambling messages within matchday programmes. Programmes for each team in the English Premier League and Championship were analysed across consecutive matchday weekends, made available to 1,269,404 match-going fans. Direct adverts for, and incidental exposure to, gambling, alcohol, and responsible gambling marketing or messages were coded. Direct adverts were counted, as were absolute counts and percentage of pages with incidental exposure. Programmes averaged 2.3 direct gambling adverts and 37.8 instances of incidental gambling marketing exposure. Incidental gambling marketing was found on 22.2% of pages. There was more gambling marketing than either alcohol marketing or responsible gambling messages. This was observed across: number of direct adverts (p < .001), incidents of exposure (p < .001) and the percentage of pages with exposure (p < .001). Teams with gambling shirt sponsors had more incidental marketing exposure, in both absolute count (p < .001) and percentage of pages (p < .001) but did not have more direct gambling adverts (p = .63). Incidental exposure to gambling marketing was present in 59.0% of children's specific sections of programmes. There was greater exposure to gambling marketing in soccer matchday programmes. Gambling marketing was frequently evident in child specific sections of matchday programmes. Attending soccer matches and reading the matchday programme increases exposure to gambling.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.