ArticleFoods (Basel, Switzerland)2019
Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach.
Article in Foods (Basel, Switzerland), 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed.
- Shift work in the digital food environment: associations with nutrition knowledge and online food ordering attitudes.Frontiers in nutrition · 2026Article
- Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce.Heliyon · 2024Article
- Online Reputation for Food Sector Exporters in the B2B Context: The Importance of Sustainability.Foods (Basel, Switzerland) · 2023Article
- Impact of perceived convenience, service quality and security on consumers' behavioural intention towards online food delivery services: the role of attitude as mediator.SN business & economics · 2023Article
- Understanding consumers' intentions to purchase smart clothing using PLS-SEM and fsQCA.PloS one · 2023Article
- Acceptance of online distance learning (ODL) among students: Mediating role of utilitarian and hedonic value.Education and information technologies · 2022Article
- Sustainable Home Meal Replacement (HMR) Consumption in Korea: Exploring Service Strategies Using a Modified Importance-Performance Analysis.Foods (Basel, Switzerland) · 2022Article
- Article
- Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic.Foods (Basel, Switzerland) · 2021Article
- Exploring Chinese Consumers' Online Purchase Intentions toward Certified Food Products during the COVID-19 Pandemic.Foods (Basel, Switzerland) · 2021Article
- Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach.Foods (Basel, Switzerland) · 2021Article
- Some Key Factors Affecting Consumers' Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam.Foods (Basel, Switzerland) · 2019Article
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Authors and funding
6 authors.
Funding
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Abstract
Along with the development of the Internet and technology, food retailers have increasingly adopted online channels that enable consumers to buy food products online. This research aims to investigate the factors that influence consumer attitude and intention towards online food purchasing. A research framework was developed by combining the technology acceptance model with website trust, which is an important facilitator of online shopping. Using an online survey, data were obtained from 319 online food shoppers in an Asian emerging economy, i.e., Vietnam. Results from structural equation modeling show that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Among these drivers, perceived ease of use has the greatest impact on attitude. Additionally, attitude and website trust exert a direct and positive effect on intention towards online food purchasing. Taken together, these findings have important managerial implications for key stakeholders, such as online food retailers, associations, and policy makers. One key implication is that online food sellers must endeavor to make their websites simple to use, easy to navigate, reliable, and secure. Several potential caveats for future research studies are also presented in this paper.
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