ArticleEcancermedicalscience2019
The impact of cancer campaigns in Brazil: a Google Trends analysis.
Article in Ecancermedicalscience, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers, 1 of them a synthesis that pooled it.
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Who cites it
15 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The Characteristics, Uses, and Biases of Studies Related to Malignancies Using Google Trends: Systematic Review.Journal of medical Internet research · 2023Pooled it
- What does Google Trends reveal about the proportion of waterpipe users in the Brazilian population?Epidemiologia e servicos de saude : revista do Sistema Unico de Saude do Brasil · 2023Article
- Recommendations for the ethical conduct of vaccination awareness campaigns by biopharmaceutical companies.Human vaccines & immunotherapeutics · 2022Article
- Does Pink October really impact breast cancer screening?Public health in practice (Oxford, England) · 2022Article
- Evaluating breast cancer websites targeting Arabic speakers: empirical investigation of popularity, availability, accessibility, readability, and quality.BMC medical informatics and decision making · 2022Article
- Women's awareness of breast cancer symptoms: a national cross-sectional study from Palestine.BMC public health · 2022Article
- Impact of cancer awareness campaigns in Peru: a 5-year Google Trends analysis.Ecancermedicalscience · 2022Article
- Online public interest in common malignancies and cancer screening during the COVID-19 pandemic in the United States.Journal of clinical and translational research · 2021Article
- Authors' Reply "Comments: Evaluation of the accuracy of mammography, ultrasound, and magnetic resonance imaging in suspect breast lesions".Clinics (Sao Paulo, Brazil) · 2021Article
- Assessment of IGF-1 expression in the peripheral blood of women with recurrent breast cancer.Medicine · 2020Article
- CYP19A1 gene expression in the peripheral blood of Brazilian women with breast cancer relapse.BMC cancer · 2020Article
- Human Epidermal Growth Factor Receptor-2 gene polymorphism and breast cancer risk in women from the Northeastern region of Brazil.Clinics (Sao Paulo, Brazil) · 2020Article
- The impact of monthly campaigns and other high-profile media coverage on public interest in 13 malignancies: a Google Trends analysis.Ecancermedicalscience · 2020Article
- Evaluation of the accuracy of mammography, ultrasound and magnetic resonance imaging in suspect breast lesions.Clinics (Sao Paulo, Brazil) · 2020Article
- Expression of matrix metalloproteinase 2 and 9 in breast cancer and breast fibroadenoma: a randomized, double-blind study.Oncotarget · 2019Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
It is estimated that more than 600,000 new cases of cancer will be reported in Brazil during the 2018-2019 biennium, especially with regard to prostate, breast, lung and colorectal cancers. Due to the high prevalence, incidence and mortality rates of these diseases, cancer campaigns such as 'Pink October' and 'Blue November' were strongly promoted in the past decade throughout the country to raise awareness of breast and prostate cancer, respectively. Nevertheless, whether the implementation of these campaigns has been proven efficient is still unknown. In the present study, we analysed the effectiveness of these campaigns on eliciting population online interest for cancer information. The Google Trends database was evaluated for the relative Internet search popularity for the terms 'breast cancer' and 'prostate cancer' from 2014 to 2019. Aside from some regional differences, we found that there was a high demand for 'breast cancer' and, to a lesser extent, 'prostate cancer' searches in a seasonal fashion (during October and November, respectively). Despite the worldwide high incidence of lung and colorectal cancers, searches including these keywords did not show increases in any specific period of the year, demonstrating the efficiency of the 'Pink October' and 'Blue November' campaigns in engaging the interest of the Brazilian population on the subject. These results allow us to infer that campaigns are effective in mobilising the attention of the Brazilian population with regard to breast and prostate cancers, but the practical aspects in reducing incidence and mortality should still be discussed.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.