ArticleSoccer and society2019
Shirt sponsorship by gambling companies in the English and Scottish Premier Leagues: global reach and public health concerns.
Article in Soccer and society, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 1 of them a synthesis that pooled it.
What it found
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Who cites it
21 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Targeting the next generation of gamblers? Gambling sponsorship of esports teams.Journal of public health (Oxford, England) · 2023Pooled it
- The effect of a brief intervention video on gambling advertising resistance: Results of a randomized, on-line experimental study.Addiction (Abingdon, England) · 2025Trial
- There, but Invisible: Warning Messages in Czech Gambling Advertising during Football Broadcasts.European addiction research · 2026Article
- Influence of sponsorship on betting intentions: from linear to deep learning models.Harm reduction journal · 2026Article
- This is 'offside': Gambling advertising during Czech football broadcasts.Journal of behavioral addictions · 2026Article
- An uneven playing field: a mixed methods, multiphase feasibility study of a programme to reduce gambling among at-risk men in a professional football club setting.BMC public health · 2026Article
- How did the 'whistle-to-whistle' ban affect gambling advertising on TV? A live football matching study.Addiction research & theory · 2025Article
- Examining the Role of Sports Betting Marketing in Youth Problem Gambling.Journal of gambling studies · 2024Article
- Detrimental Industries' Sponsorship in Football Clubs Across Ten Major Leagues from 2000-2022: A Retrospective Study.Nutrients · 2024Article
- Against the odds: exploring individuals' pushback mechanisms against commercialized football gambling.Frontiers in public health · 2024Article
- Gambling, cryptocurrency, and financial trading app marketing in English Premier League football: A frequency analysis of in-game logos.Journal of behavioral addictions · 2023Article
- The Gambling Behaviour and Attitudes to Sports Betting of Sports Fans.Journal of gambling studies · 2022Article
- Newspaper framing of food and beverage corporations' sponsorship of sport: a content analysis.BMC public health · 2022Article
- Part of the Game? Exploring the Prevalence and Normalization of Gambling in Belgian Sports Clubs.International journal of environmental research and public health · 2022Article
- Young people in Australia discuss strategies for preventing the normalisation of gambling and reducing gambling harm.BMC public health · 2022Article
- Emergent gambling advertising; a rapid review of marketing content, delivery and structural features.BMC public health · 2021Review
- Alcohol consumption and sports-betting among young male motorcycle taxi boda boda riders in urban southwestern Uganda.BMC public health · 2021Article
- Exposure to Gambling and Alcohol Marketing in Soccer Matchday Programmes.Journal of gambling studies · 2020Article
- Embedded Gambling Promotion in Football: An Explorative Study of Cue-Exposure and Urge to Gamble.Journal of gambling studies · 2020Article
- A Content Analysis of Gambling Operators' Twitter Accounts at the Start of the English Premier League Football Season.Journal of gambling studies · 2020Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
While the nature of gambling practices is contested, a strong evidence base demonstrates that gambling can become a serious disorder and have a range of detrimental effects for individuals, communities and societies. Over the last decade, football in the UK has become visibly entwined with gambling marketing. To explore this apparent trend, we tracked shirt sponsors in both the English and Scottish Premier Leagues since 1992 and found a pronounced increase in the presence of sponsorship by gambling companies. This increase occurred at the same time the Gambling Act 2005, which liberalized rules, was introduced. We argue that current levels of gambling sponsorship in UK football, and the global visibility it provides to gambling brands, is a public health concern that needs to be debated and addressed. We recommend that legislators revisit the relationship between football in the UK and the sponsorship it receives from the gambling industry.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.