ArticleInternational journal of environmental research and public health2019
Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust.
Article in International journal of environmental research and public health, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
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Who cites it
18 citing papers in PubMed, 74 citations in OpenAlex.
- Inner beauty supplement label information cues, consumer trust, and purchase intentions: cross-sectional evidence from South Korean consumers.Frontiers in psychology · 2026Article
- Psychological and socio-contextual factors influencing preventive healthcare decision-making: evidence from IT and ITES companies in three cities of India.BMC health services research · 2025Article
- Digital Markets, Local Products: Psychological Drivers of Buying Nomadic Local Foods Online.Foods (Basel, Switzerland) · 2025Article
- Golden opportunities? How marketing expectations drive purchase intentions of golden rice in Bangladesh and the Philippines.GM crops & food · 2024Article
- Turning the tide on turnover: The impact of empowering leadership on the work-family spillover of managers.PloS one · 2023Article
- Effects of Social Support and Loneliness on the Irrational Consumption Tendencies of Healthcare Products among the Elderly: A Structural Equation Model.International journal of environmental research and public health · 2022Article
- The Effect of Perceived Value on Consumers' Repurchase Intention of Commercial Ice Stadium: The Mediating Role of Community Interactions.International journal of environmental research and public health · 2022Article
- Exploring the Peer Effect of Physicians' and Patients' Participation Behavior: Evidence from Online Health Communities.International journal of environmental research and public health · 2022Article
- Measuring the Enterprise Green Innovation Strategy Decision-Making Quality: A Moderating-Mediating Model.Frontiers in psychology · 2022Article
- Why should I consult? The impact of social support on patient consultation in online healthcare communities.Frontiers in psychology · 2022Article
- Article
- The Continued Use of Social Commerce Platforms and Psychological Anxiety-The Roles of Influencers, Informational Incentives and FoMO.International journal of environmental research and public health · 2021Article
- Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19.Technology in society · 2021Article
- The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S.International journal of environmental research and public health · 2021Article
- Mediating effect of behavioural intention on podcast acceptance.Education and information technologies · 2021Article
- The Influence Mechanism of Reputation Information on the Formation of Safety Trust in Chinese Infant Milk Powder.Healthcare (Basel, Switzerland) · 2020Article
- Social Media and Health Promotion.International journal of environmental research and public health · 2020Article
- Exploring Doctors' Willingness to Provide Online Counseling Services: The Roles of Motivations and Costs.International journal of environmental research and public health · 2019Article
Corrections and comments
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Authors and funding
4 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
With the aging of the population and the upgrading of the consumption structure of national health demand in China, it has become a new trend for the public to actively seek health products and services on social networks. Based on the theory of reasoned behavior and the theory of expectancy confirmation, this study aims to analyze the cognitive factors and their effects on WeChat users' purchase intention in the process of health product consumption. Considering that safety is a key feature of health products that distinguishes them from other consumer products, the "satisfaction" concept in the expectancy confirmation model is replaced by "trust" in this study. Two hundred and two (202) valid samples were collected by a questionnaire survey to analyze their intentions to buy health products on WeChat. Theoretical models and corresponding research hypotheses were verified by structural equation modeling. The research results show that emotional price and emotional experience are positively correlated with trust and purchase intention. There is an obvious negative correlation between privacy invasion and trust. Expectation confirmation is positively associated with trust. Moreover, the intermediary test shows that trust has completely mediated between emotional price and purchase intention, and trust also has a full intermediary effect on expectation confirmation and purchase intention.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.