ArticleJournal of health economics2019
Does e-cigarette advertising encourage adult smokers to quit?
Article in Journal of health economics, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Impact of e-cigarette advertising, promotion, and sponsorship on cognition and behavior: a systematic review of public responses.BMC health services research · 2025Pooled it
- Unintended Consequences: Testing the Effects of Adolescent-Targeted Anti-vaping Media Upon Adult Smokers.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Does media channel matter? exploring the disparities of online and offline anti-tobacco messages and their impacts on e-cigarette harm perception and use.Substance abuse treatment, prevention, and policy · 2026Article
- Effects of E-Cigarette Minimum Legal Sales Ages on Youth Tobacco Use in the United States.Journal of risk and uncertainty · 2023Article
- The impact of JUUL market entry on cigarette sales: evidence from a major chain retailer in Canada.Harm reduction journal · 2023Article
- The effects of e-cigarette taxes on e-cigarette prices and tobacco product sales: Evidence from retail panel data.Journal of health economics · 2022Article
- The Economics of Tobacco Regulation: A Comprehensive Review.Journal of economic literature · 2022Article
- Understanding the role of e-cigarette use in smoking cessation based on the stages of change model.PloS one · 2022Article
- Applying the Population Health Standard to the Regulation of Electronic Nicotine Delivery Systems.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2021Review
- Association of e-cigarette advertising with e-cigarette and cigarette use among US adults.Addiction (Abingdon, England) · 2021Article
- Information and sin goods: Experimental evidence on cigarettes.Health economics · 2021Article
- E-Cigarettes and Adult Smoking: Evidence from Minnesota.Journal of risk and uncertainty · 2020Article
- News that Takes Your Breath Away: Risk Perceptions During an Outbreak of Vaping-related Lung Injuries.Journal of risk and uncertainty · 2020Article
- Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults.International journal of environmental research and public health · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
We provide the first causal evidence on whether e-cigarette advertising on television and in magazines encourages adult smokers to quit. We find the answer to be yes for TV advertising but no for magazine advertising. Our results indicate that a policy banning TV advertising of e-cigs would have reduced the number of smokers who quit in the recent past by approximately 3%. If the FDA were not considering regulations and mandates, e-cig ads might have reached the number of nicotine replacement therapy TV ads during that period. That would have increased the number of smokers who quit by around 10%.
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Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.