Trial reportPsychological science2019
Increasing Vegetable Intake by Emphasizing Tasty and Enjoyable Attributes: A Randomized Controlled Multisite Intervention for Taste-Focused Labeling.
Trial report in Psychological science, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 28 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
28 citing papers in PubMed, 3 syntheses or guidelines pooled it.
- Higher education institutions and the use of marketing-mix choice architecture strategies to encourage plant-rich menu options and sustainable dietary patterns: a scoping review.Frontiers in nutrition · 2026Pooled it
- Calorie (energy) labelling for changing selection and consumption of food or alcohol.The Cochrane database of systematic reviews · 2025Pooled it
- Improving student diet and food security in higher education using participatory and co-creation approaches: a systematic review.The international journal of behavioral nutrition and physical activity · 2024Pooled it
- Plant-Based vs. Omnivore diets for athletic performance outcomes among recreational athletes in university dining halls: a randomized crossover study.Nutrition journal · 2026Trial
- The meatball matchup: Plant vs. animal proteins on campus.Food research international (Ottawa, Ont.) · 2026Article
- Novel insights and practical strategies for health professionals to improve the uptake of plant-based diets in people with chronic kidney disease.Kidney research and clinical practice · 2026Article
- Key action areas for transforming the UK food system: insights from the Transforming UK Food Systems (TUKFS) Programme project portfolio.Philosophical transactions of the Royal Society of London. Series B, Biological sciences · 2025Review
- Ambivalence towards food, healthy eating and the role of self-compassion.British journal of health psychology · 2025Article
- Tuning the value of sweet food: Blocking sweet taste receptors increases the devaluation effect in a go/no-go task.Psychonomic bulletin & review · 2025Article
- Adherence to Personal Resolutions Across Time, Culture, and Goal Domains.Psychological science · 2025Article
- Increasing Vegetable Intake Using Monosodium Glutamate in a Randomized Controlled Trial: A Culinary Medicine Intervention.Food science & nutrition · 2025Article
- Article
- Polarizing Plates: Both Omnivores and Vegans Represent In-Group Foods With Eating Simulations.Personality & social psychology bulletin · 2025Article
- Comparison of Food Selection with the National School Lunch Program Meal Pattern Guidelines and Assessment of Children's Food Intake and Waste Using Digital Photography in a School Cafeteria.Childhood obesity (Print) · 2025Article
- Examining the effectiveness of promotional nudges increasing plant-based food choices in a post-secondary education dining hall: a pilot study.Public health nutrition · 2024Article
- Medicine plus mindset: A mixed-methods evaluation of a novel mindset-focused training for primary care teams.Patient education and counseling · 2024Article
- How can restaurants entice patrons to order environmentally sustainable dishes? Testing new approaches based on hedonic psychology and affective forecasting theory.Journal of sustainable tourism · 2024Article
- Representational shifts: increasing motivation for bottled water through simulation-enhancing advertisements.BMC public health · 2023Article
- Effects of an educational planetary plate graphic on meat consumption in a Stanford University dining hall: a randomized controlled trial.BMC nutrition · 2023Article
- Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
12 authors.
Funding
Abstract
Healthy food labels tout health benefits, yet most people prioritize tastiness in the moment of food choice. In a preregistered intervention, we tested whether taste-focused labels compared with health-focused labels increased vegetable intake at five university dining halls throughout the United States. Across 137,842 diner decisions, 185 days, and 24 vegetable types, taste-focused labels increased vegetable selection by 29% compared with health-focused labels and by 14% compared with basic labels. Vegetable consumption also increased. Supplementary studies further probed the mediators, moderators, and boundaries of these effects. Increased expectations of a positive taste experience mediated the effect of taste-focused labels on vegetable selection. Moderation tests revealed greater effects in settings that served tastier vegetable recipes. Taste-focused labels outperformed labels that merely contained positive words, fancy words, or lists of ingredients. Together, these studies show that emphasizing tasty and enjoyable attributes increases vegetable intake in real-world settings in which vegetables compete with less healthy options.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.