ArticleNutrients2019
Who Buys Products with Nutrition and Health Claims? A Purchase Simulation with Eye Tracking on the Influence of Consumers' Nutrition Knowledge and Health Motivation.
Article in Nutrients, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers.
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Who cites it
21 citing papers in PubMed.
- The Role of Health Claims on Consumer Behavior and Food Choice: A Narrative Review.Foods (Basel, Switzerland) · 2026Review
- Big picture vs. small details: exploring how front-of-package labels influence healthy food consumption and cognitive processing.Frontiers in nutrition · 2026Article
- Article
- The impact of health information seeking and social influence on functional food purchase intention.Scientific reports · 2025Article
- Evaluating text, icon, and graphic nutrition labels: An eye tracking experiment with Latino adults in the US.Appetite · 2025Article
- Health Belief and Behavioral Analysis of Fad Diets: A Perspective from Younger Generations in a Developing Country.Foods (Basel, Switzerland) · 2024Article
- Perception of faculty in the community health sciences colleges towards simulation-based education in clinical nutrition undergraduate practical courses.BMC medical education · 2024Article
- How does habit strength affect reactions to warning labels? evidence from Chinese consumers' choices of carbonated beverages.PloS one · 2024Article
- The Effects ofFoods (Basel, Switzerland) · 2023Article
- Status of nutrition labeling knowledge, attitude, and practice (KAP) of residents in the community and structural equation modeling analysis.Frontiers in nutrition · 2023Article
- The Impact of Time on Nutrition and Health Claims on the Irish Marketplace.Foods (Basel, Switzerland) · 2022Article
- Eating contexts determine the efficacy of nutrient warning labels to promote healthy food choices.Frontiers in nutrition · 2022Article
- Physical Self Matters: How the Dual Nature of Body Image Influences Smart Watch Purchase Intention.Frontiers in psychology · 2022Article
- I Believe It Is Healthy-Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products.Nutrients · 2021Article
- Nutrition and Health Claims Spectra of Pre-Packaged Foods on Serbian Supermarket Shelves: A Repeated Cross-Sectional Study.Nutrients · 2021Article
- Toddler milk perceptions and purchases: the role of Latino ethnicity.Public health nutrition · 2021Article
- The Relationship between Nutrition Knowledge and Nutrition Facts Table Use in China: A Structural Equation Model.International journal of environmental research and public health · 2021Article
- Estimated effects of the implementation of the Mexican warning labels regulation on the use of health and nutrition claims on packaged foods.The international journal of behavioral nutrition and physical activity · 2021Article
- Demographic, Anthropometric and Food Behavior Data towards Healthy Eating in Romania.Foods (Basel, Switzerland) · 2021Article
- Consumers' Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey.International journal of environmental research and public health · 2020Article
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Nutrition and health claims are seen as a way of promoting healthy aspects of food. However, the results of previous studies have been contradictory regarding the effect of these claims on purchase. This study aims to achieve a better understanding of how the consumer characteristics 'nutrition knowledge' and 'health motivation' influence the purchase of products with nutrition and health claims and what role gaze behavior plays. We included gaze behavior in our analysis, as visual attention on the claims is a precondition to its influence on the purchase decision. In a close-to-realistic shopping situation, consumers could choose from three-dimensional orange juice packages labeled with nutrition, health, and taste claims. In total, the sample consisted of 156 consumers. The data were analyzed with a structural equation model (SEM), linking the purchase decision for products with claims to gaze data recorded with a mobile eye tracker and consumer and product-related variables collected via the questionnaire. Results showed that the variables in the SEM explained 31% (8%) of the variance observed in the purchase of products with a nutrition (health) claim. The longer a consumer looked at a specific claim, the more likely the consumer would purchase the respective product. The lower the price and the higher the perceived healthiness and tastiness of the product further heightened its likelihood of being purchased. Interestingly, consumers with higher nutrition knowledge and/or higher health motivation looked longer at the nutrition and health claims; however, these consumer characteristics did not show an effect on the purchase decision. Implications for policy makers and marketers are given.
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