ArticleNutrients2019
The Role of Health Information in Consumers' Willingness to Pay for Canned Crushed Tomatoes Enriched with Lycopene.
Article in Nutrients, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
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Who cites it
18 citing papers in PubMed.
- Does a Plant-Based Diet Stand Out for Its Favorable Composition for Heart Health? Dietary Intake Data from a Randomized Controlled Trial.Nutrients · 2022Trial
- Consumer Choices in the Functional Food Market: A Review of Determinants of Purchasing Behavior.Foods (Basel, Switzerland) · 2026Review
- Athletes' Sensory Evaluation and Willingness to Pay for High-Protein Bread.Foods (Basel, Switzerland) · 2025Article
- Sensory Profiling of Burdekin Plum Leathers and Consumer Acceptability of Its Combination With Trail Mix.Food science & nutrition · 2025Article
- The Effect of Vitamin D Deficiency on Immune-Related Hub Genes: A Network Analysis Associated With Type 1 Diabetes.Cureus · 2024Article
- Review
- What Is the Value of a "Mountain Product" Claim? A Ranking Conjoint Experiment on Goat's Milk Yoghurt.Foods (Basel, Switzerland) · 2023Article
- Consumers' Preferences for Chicken Fed on Different Processed Animal Proteins: A Best-Worst Analysis in Italy.Nutrients · 2023Article
- Perception and demand for healthy snacks/beverages among US consumers vary by product, health benefit, and color.PloS one · 2023Article
- Article
- Review
- Investigating the Effect of Consumers' Knowledge on Their Acceptance of Functional Foods: A Systematic Review and Meta-Analysis.Foods (Basel, Switzerland) · 2022Review
- Factors Influencing Italian Consumers' Willingness to Pay for Eggs Enriched with Omega-3-Fatty Acids.Foods (Basel, Switzerland) · 2022Article
- Consumer Acceptance toward Functional Foods: A Scoping Review.International journal of environmental research and public health · 2022Article
- I Believe It Is Healthy-Impact of Extrinsic Product Attributes in Demonstrating Healthiness of Functional Food Products.Nutrients · 2021Article
- Nutrition, Choice and Health-Related Claims.Nutrients · 2020Article
- Nutritional Status and the Influence of the Vegan Diet on the Gut Microbiota and Human Health.Medicina (Kaunas, Lithuania) · 2020Review
- Consumer Evaluation of the Role of Functional Food Products in Disease Prevention and the Characteristics of Target Groups.Nutrients · 2019Article
Corrections and comments
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Authors and funding
3 authors.
Funding
Abstract
The paper investigated whether information about the health benefit produced by lycopene could influence consumers' willingness to pay (WTP) for canned crushed tomatoes enriched with lycopene. An additional aim was to determine whether the main socio-demographic variables, such as sex, age, income and selected attitudinal factors, affect WTP. To this end, a non-hypothetical experimental auction was carried on with five repeated rounds. Results show a relevant impact of information on WTP in the case of lycopene-enriched products, whereas no difference in bids emerges for the conventional product, either on average or at the quantiles. Previous knowledge seems to have a modest influence upon WTP, but it shows a significant interaction with the information shock provided during the experiment, so that the effect of the latter is more pronounced when previous knowledge is low. In addition, age, sex, food technology neophobia, trust in science and implicit attitudes towards food technology significantly affect participants' WTP.
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Registered trials
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