Moderation of classic social psychological effects by demographics in the U.S. adult population: New opportunities for theoretical advancement.

For decades, social psychologists have collected data primarily from college undergraduates and, recently, from haphazard samples of adults. Yet researchers have routinely presumed that thus observed treatment effects characterize "people" in general. Tests of seven highly cited social psychological phenomena (two involving opinion change resulting from social influence and five involving the use of heuristics in social judgments) using data collected from randomly sampled, representative groups of American adults documented generalizability of the six phenomena that have been replicated previously with undergraduate samples. The 1 phenomenon (a cross-over interaction revealing an ease of retrieval effect) that has not been replicated successfully previously in undergraduate samples was also not observed here. However, the observed effect sizes for the replicated phenomena were notably smaller on average than the meta-analytic effect sizes documented by past studies of college students. Furthermore, the phenomena were strongest among participants with the demographic characteristics of the college students who typically provided data for past published studies, even after correcting for publication bias in past studies using a new method, called the