ArticleInternational journal of environmental research and public health2019
Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products.
Article in International journal of environmental research and public health, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Analysis of physiological and non-contact signals to evaluate the emotional component in consumer preferences.PloS one · 2022Trial
- Children still exposed to high rates of unhealthy food advertising in Austria: does self-regulation work?Public health nutrition · 2026Article
- Examining the Effect of Virtual Reality-Based Fast-Food Marketing on Eating-Related Outcomes in Young Adults: Protocol for a Randomized Controlled Trial.JMIR research protocols · 2025Article
- Article
- Testing a conceptual Hierarchy of Effects model of food marketing exposure and associations with children and adolescents' diet-related outcomes.Public health nutrition · 2023Article
- Children's Exposure to Television Food Advertising Contributes to Strong Brand Attachments.International journal of environmental research and public health · 2019Article
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Authors and funding
10 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Children's favourite food and beverage brands use various tactics to foster positive associations and loyalty. This brand-consumer dynamic is frequently influenced by the use of implicit techniques and emotional appeals. Few studies have used physiological methods to examine the connections that brands build with children and the influence this has on their automatic responses. These techniques are potentially less prone to bias than behavioural or cognitive methods. This is the first study to explore the implicit response that children have to images of their favourite food and beverage brands using skin conductance responses as a marker of arousal. Australian children aged 8-11 years (
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