Evidence map›Paper›PMID 31428217›Full record

ArticleCommunication methods and measures2018

Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review.

Seth M Noar, Trevor Bell, Dannielle Kelley, Joshua Barker, Marco Yzer

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Communication methods and measures, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 59 papers, 3 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
59citing papers in PubMed, 3 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

59 citing papers in PubMed, 3 syntheses or guidelines pooled it.

  1. Pooled it
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  5. Examining Spontaneous Cognitive and Emotional Reactions to Messages About Very Low Nicotine Cigarettes (VLNCs).Health education & behavior : the official publication of the Society for Public Health Education · 2026
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  10. Relative Efficacy of Cigarillo Warning Statements in Text and Pictorial Formats: An Experimental Study Among a Sample of US Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
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  20. Testing front-of-package warnings to discourage red meat consumption: a randomized experiment with US meat consumers.The international journal of behavioral nutrition and physical activity · 2021
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Seth M NoarSchool of Media and Journalism, University of North Carolina at Chapel Hill.
Trevor BellSchool of Media and Journalism, University of North Carolina at Chapel Hill.
Dannielle KelleySchool of Media and Journalism, University of North Carolina at Chapel Hill.
Joshua BarkerSchool of Media and Journalism, University of North Carolina at Chapel Hill.
Marco YzerHubbard School of Journalism and Mass Communication, University of Minnesota.

Funding

Systematic Review of Perceived Message Effectiveness Measures for Anti-Tobacco CommunicationR03DA041869 · NIDA · UNIV OF NORTH CAROLINA CHAPEL HILL · PI NOAR, SETH MICHAEL · 2016 to 2017
$223k
NIDA NIH HHS R03 DA041869
6 · The paper itself

Abstract

Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures' focus on general perceptions of a message (i.e., message perceptions) versus perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation.

Indexed as

communication scalesmeasurementquantitative methods

Identifiers

PMID31428217
PMCPMC6699787

What OpenQuestion holds

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.