ArticleScientific reports2019
Increasing altruistic and cooperative behaviour with simple moral nudges.
Article in Scientific reports, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 41 papers.
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Who cites it
41 citing papers in PubMed.
- Emphasizing society's expectations enhances charitable giving in NGO advertisements.PNAS nexus · 2026Article
- A computational account of multiple motives guiding context-dependent prosocial behavior.PLoS computational biology · 2025Article
- Outcome expectations and repeated blood donation behavior: a moderated mediation model in a prospective observational study.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2025Observational
- Thinking of norms-or being told what they are: The effect of social information on donation decisions.PloS one · 2025Article
- Motivations for and against Participation in Neonatal Research: Insights from Interviews of Diverse Parents Approached for Neonatal Research in the United States.The Journal of pediatrics · 2024Article
- The more the better? Synergies of prosocial interventions and effects on behavioural spillovers.Journal of environmental economics and management · 2024Article
- Promoting civil discourse on social media using nudges: A tournament of seven interventions.PNAS nexus · 2024Article
- Time pressure and deliberation affect moral punishment.Scientific reports · 2024Article
- Poor lie detection related to an under-reliance on statistical cues and overreliance on own behaviour.Communications psychology · 2024Article
- Predictive cues elicit a liminal confirmation bias in the moral evaluation of real-world images.Frontiers in psychology · 2024Article
- Being blind (or not) to scenarios used in sacrificial dilemmas: the influence of factual and contextual information on moral responses.Frontiers in psychology · 2024Article
- Prosocial behaviour axioms and values: Influence of gender and volunteering.Psicologia, reflexao e critica : revista semestral do Departamento de Psicologia da UFRGS · 2023Article
- Measuring the Relative Utility Loss of Legitimacy Deviation: A Discussion Based on the Public Goods Experiment.Behavioral sciences (Basel, Switzerland) · 2023Article
- A reinforcement learning approach to explore the role of social expectations in altruistic behavior.Scientific reports · 2023Article
- Moral suasion and charitable giving.Scientific reports · 2022Article
- Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic.The Journal of social issues · 2022Article
- Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires.Frontiers in psychology · 2022Article
- Review
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- How perceived scarcity predicted cooperation during early pandemic lockdown.Frontiers in psychology · 2022Article
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Authors and funding
5 authors.
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No grant is acknowledged in the PubMed record.
Abstract
The conflict between pro-self and pro-social behaviour is at the core of many key problems of our time, as, for example, the reduction of air pollution and the redistribution of scarce resources. For the well-being of our societies, it is thus crucial to find mechanisms to promote pro-social choices over egoistic ones. Particularly important, because cheap and easy to implement, are those mechanisms that can change people's behaviour without forbidding any options or significantly changing their economic incentives, the so-called "nudges". Previous research has found that moral nudges (e.g., making norms salient) can promote pro-social behaviour. However, little is known about whether their effect persists over time and spills across context. This question is key in light of research showing that pro-social actions are often followed by selfish actions, thus suggesting that some moral manipulations may backfire. Here we present a class of simple moral nudges that have a great positive impact on pro-sociality. In Studies 1-4 (total N = 1,400), we use economic games to demonstrate that asking subjects to self-report "what they think is the morally right thing to do" does not only increase pro-sociality in the choice immediately after, but also in subsequent choices, and even when the social context changes. In Study 5, we explore whether moral nudges promote charity donations to humanitarian organisations in a large (N = 1,800) crowdfunding campaign. We find that, in this context, moral nudges increase donations by about 44 percent.
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