Trial reportPloS one2019
The sound of soft alcohol: Crossmodal associations between interjections and liquor.
Trial report in PloS one, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
6 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Rethinking the frequency code: a meta-analytic review of the role of acoustic body size in communicative phenomena.Philosophical transactions of the Royal Society of London. Series B, Biological sciences · 2021Pooled it
- The Falling Tone That Rolls Down the Hill and Gets Slumped: Vertical Mapping of Lexical Tones with Motion and Valence.Cognitive science · 2026Article
- Sounds of the future and past.British journal of psychology (London, England : 1953) · 2025Article
- The Anatomy of Iconicity: Cumulative Structural Analogies Underlie Objective and Subjective Measures of Iconicity.Open mind : discoveries in cognitive science · 2024Article
- English Speakers Can Infer Pokémon Types Based on Sound Symbolism.Frontiers in psychology · 2021Article
- Visual and Proprioceptive Perceptions Evoke Motion-Sound Symbolism: Different Acceleration Profiles Are Associated With Different Types of Consonants.Frontiers in psychology · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
An increasing number of studies reveal crossmodal correspondences between speech sounds and perceptual features such as shape and size. In this study, we show that an interjection Koreans produce when downing a shot of liquor reliably triggers crossmodal associations in American English, German, Spanish, and Chinese listeners who do not speak Korean. Based on how this sound is used in advertising campaigns for the Korean liquor soju, we derive predictions for different crossmodal associations. Our experiments show that the same speech sound is reliably associated with various perceptual, affective, and social meanings. This demonstrates what we call the 'pluripotentiality' of iconicity, that is, the same speech sound is able to trigger a web of interrelated mental associations across different dimensions. We argue that the specific semantic associations evoked by iconic stimuli depend on the task, with iconic meanings having a 'latent' quality that becomes 'actual' in specific semantic contexts. We outline implications for theories of iconicity and advertising.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.