ArticleJournal of advertising research2019
Adolescent Perceptions of Black-Oriented Media: "The Day Beyoncé Turned Black".
Article in Journal of advertising research, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- A Study on Chinese Audience's Receptive Behavior towards Chinese and Western Cultural Hybridity Films Based on Grounded Theory-Taking Disney's Animated FilmBehavioral sciences (Basel, Switzerland) · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Black-oriented media, content with predominately Black casts and/or racial themes, is marketed primarily toward Black audiences. However, how audiences perceive such targeting is unclear. To investigate this, Black and White adolescents ( MANAGEMENT SLANT: Black adolescent audiences perceive Black-oriented media to be targeted toward them, especially those who have strong ethnic identity.White adolescent audiences generally perceive Black-oriented media to be targeted toward anyone.Black-oriented content may find greater mainstream marketing success if advertisers target both Black and White audiences.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.