ArticleCommunication methods and measures2019
Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study?
Article in Communication methods and measures, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
17 citing papers in PubMed.
- Understanding Potential Mechanisms of Vaping Prevention Messages: A Mediation Analysis of the Real Cost Campaign Advertisements.Health education & behavior : the official publication of the Society for Public Health Education · 2025Trial
- Tailored Mobile Messaging Intervention for Waterpipe Tobacco Cessation in Young Adults: A Randomized Trial.American journal of public health · 2021Trial
- Identifying key beliefs for anti-disinformation messaging for Black adults about proposed US bans on menthol cigarettes and flavored cigars.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- Psychological Determinants of Purchasing Behavior Among Individuals Indifferent to Reduced-Salt Products.Nutrients · 2026Article
- Beliefs regarding nicotine replacement therapy among rural residing people who smoke: a step towards promoting uptake.Preventive medicine reports · 2025Article
- Reply to Dablander et al.: Identifying interventions that change intentions lays a valuable foundation for behavior change.Proceedings of the National Academy of Sciences of the United States of America · 2025Article
- Youth Participatory Action Communication Research: A Model for Developing Youth-Driven Health Campaigns.Health communication · 2025Article
- Strategies for Effective Public Health Communication in a Complex Information Environment.Annual review of public health · 2025Review
- Integrating youth participatory action research and health communication to inform youth and young adult covid-19 vaccine communication research.Health education research · 2024Article
- Understanding Psychosocial Determinants of PrEP Uptake Among Cisgender Women Experiencing Heightened HIV Risk: Implications for Multi-Level Communication Intervention.Health communication · 2023Article
- Scanned information exposure and support for tobacco regulations among US youth and young adult tobacco product users and non-users.Health education research · 2023Article
- Applying the Hornik & Woolf Approach to Identify Messaging Themes and Improve COVID-19 Vaccine Confidence Among Federally Qualified Health Centers' Workforce in Wisconsin.Journal of health communication · 2023Article
- The Financial Costs of Mass Media Interventions Used for Improving Breastfeeding Practices in Bangladesh, Burkina Faso, Nigeria, and Vietnam.International journal of environmental research and public health · 2022Article
- Using first-person narratives about healthcare workers and people who are incarcerated to motivate helping behaviors during the COVID-19 pandemic.Social science & medicine (1982) · 2022Article
- Psychophysiological responses to hookah tobacco public education messages among young adults.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2021Article
- Results of a Single Arm Pilot Study of a Mobile Messaging Intervention for Hookah Tobacco Cessation in Young Adults.Tobacco use insights · 2020Article
- Development and Pretesting of Risk-Based Mobile Multimedia Message Content for Young Adult Hookah Use.Health education & behavior : the official publication of the Society for Public Health Education · 2019Article
Corrections and comments
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Authors and funding
7 authors.
Funding
Abstract
Hornik and Woolf (1999) proposed using cross-sectional survey data to prioritize beliefs to address with communication campaign messages. The empirical component of the approach combines evidence of (1) association of beliefs with intentions and (2) current level of beliefs to calculate a 'percentage to gain' as the potential promise of a belief. However, the method relies on cross-sectional data; its conclusions are open to challenge. Here, a panel study assesses whether the calculated promise of a belief actually predicts future behavior change. A nationally representative sample of 3,204 U.S. youth and young adults were interviewed twice, six months apart. Sixteen beliefs about the benefits and costs of smoking cigarettes are compared with regard to their percentage to gain (calculated from cross-sectional data) and their ability to account for subsequent cigarette use. A belief's cross-sectional percentage to gain is substantially associated with its ability to predict subsequent behavior change (
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.