ReviewFrontiers in psychology2019
Virtual Reality in Marketing: A Framework, Review, and Research Agenda.
Review in Frontiers in psychology, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers, 2 of them syntheses that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
17 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Virtual reality applications based on instrumental activities of daily living (iADLs) for cognitive intervention in older adults: a systematic review.Journal of neuroengineering and rehabilitation · 2023Pooled it
- Emotion Recognition in Immersive Virtual Reality: From Statistics to Affective Computing.Sensors (Basel, Switzerland) · 2020Pooled it
- Embodied echoes: navigating the familiarity in continued intention to play VR game.Frontiers in human neuroscience · 2024Article
- Eye Tracking in Virtual Reality: a Broad Review of Applications and Challenges.Virtual reality · 2023Article
- Influence of Hand Tracking in Immersive Virtual Reality for Memory Assessment.International journal of environmental research and public health · 2023Article
- Age and gender effects on presence, user experience and usability in virtual environments-first insights.PloS one · 2023Article
- Does multisensory stimulation with virtual reality (VR) and smell improve learning? An educational experience in recall and creativity.Frontiers in psychology · 2023Article
- Realizing consumers' existential dreams via product marketing and mixed reality: a perspective based on affective neuroscience theories.Frontiers in neuroscience · 2023Article
- Taking modern psychiatry into the metaverse: Integrating augmented, virtual, and mixed reality technologies into psychiatric care.Frontiers in digital health · 2023Article
- Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store.Frontiers in psychology · 2022Article
- Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention.Frontiers in psychology · 2022Article
- A Methodological Framework for Assessing Social Presence in Music Interactions in Virtual Reality.Frontiers in psychology · 2021Article
- Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach.Frontiers in psychology · 2021Article
- Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment.Frontiers in psychology · 2021Article
- Head-Mounted Display-Based Application for Cognitive Training.Sensors (Basel, Switzerland) · 2020Article
- A Minimal Setup for Spontaneous Smile Quantification Applicable for Valence Detection.Frontiers in psychology · 2020Article
- Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay.Frontiers in psychology · 2020Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those experienced in physical stores. However, most of the studies published to date lack a certain measure of methodological rigor in their characterization of XR technologies and in the assessment techniques used to characterize the consumer experience, which limits the generalization of the results. We argue that it is necessary to define a rigorous methodological framework for the use of XRs in marketing. This article reviews the literature on XRs in marketing, and provides a conceptual framework to organize this disparate body of work.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.