ArticlePublic health nutrition2019
Evaluation of three behavioural economics 'nudges' on grocery and convenience store sales of promoted nutritious foods.
Article in Public health nutrition, 2019. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers, 1 of them a synthesis that pooled it.
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Who cites it
15 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Improving Consumption and Purchases of Healthier Foods in Retail Environments: A Systematic Review.International journal of environmental research and public health · 2020Pooled it
- Feasibility and outcomes from using a commitment device and text message reminders to increase adherence to time-restricted eating: A randomized trial.American heart journal · 2023Trial
- Article
- More sustainable choices in the workplace: a systematic review of nudge theory applications.Frontiers in psychology · 2025Review
- Subjectively-measured Environmental Support for Physical Activity, Healthy Eating, and Breastfeeding in the Rural United States: A Scoping Review to Inform Opportunities for Public Health Surveillance.Journal of healthy eating and active living · 2025Article
- 'Let me recommend… ': use of digital nudges or recommender systems for overweight and obesity prevention-a scoping review protocol.BMJ open · 2024Article
- Impact of community-driven interventions on dietary and physical activity outcomes among a cohort of adults in a rural Appalachian county in Eastern Kentucky, 2019-2022.Frontiers in public health · 2023Article
- Encouraging Healthier Food and Beverage Purchasing and Consumption: A Review of Interventions within Grocery Retail Settings.International journal of environmental research and public health · 2022Review
- Evaluation of two social norms nudge interventions to promote healthier food choices in a Canadian grocery store.BMC public health · 2022Observational
- The Impact of the Gain-Loss Frame on College Students' Willingness to Participate in the Individual Low-Carbon Behavior Rewarding System (ILBRS): The Mediating Role of Environmental Risk Perception.International journal of environmental research and public health · 2022Article
- Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits.International journal of environmental research and public health · 2022Article
- Evaluating the implementation and impact of a healthier checkout programme at a regional convenience store chain.Public health nutrition · 2021Article
- Community-Based Efforts Aim to Improve the Food Environment within a Highly Obese Rural Appalachian County.Nutrients · 2021Article
- Food environment solutions for childhood obesity in Latin America and among Latinos living in the United States.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2021Review
- Improving Healthy Food Choices in Low-Income Settings in the United States Using Behavioral Economic-Based Adaptations to Choice Architecture.Frontiers in nutrition · 2021Review
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo evaluate the association between three behavioural economics 'nudges' and store sales of promoted healthier foods.
designMultiple interrupted time series.
settingTwo predominantly rural counties in central North Carolina, USA.
participantsAggregated store transaction data from two grocery stores (one intervention, one control) and two convenience stores (one intervention, one control) were analysed using ANOVA to examine the association between three 'nudges' and store sales of promoted items. The nudges included: a 'cognitive fatigue' experiment, in which floor arrows guided customers to the produce sections; a 'scarcity' experiment, in which one sign in one area of the produce section portrayed a 'limited amount' message; and a 'product placement' experiment, where granola bars were moved into the candy bar aisle.
resultsIn convenience stores, there were no significant differences between sales of the promoted items during the intervention period for any of the nudges when implemented individually. However, compared with baseline sales, implementation of all three nudges simultaneously was associated with an increase in sales during the intervention period based on proportional computations (P = 0·001), whereas no significant changes in sales were observed in the control convenience store. Among the grocery stores, there were no significant differences in sales during the intervention period for any of the nudges or the combined intervention compared with baseline sales.
conclusionsImplementing three nudges concurrently in a convenience store setting may increase sales of promoted items. However, before stores consider implementing these nudges to increase sales of nutritious foods, additional research is warranted.
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